Windchimes Communications Wins the Digital and Social Media Mandate for JAFRA Ruchi Cosmetics India
03/10/2014

As part of their Digital & Social Media marketing strategy, the global direct selling cosmetics company in India will work towards enhancing its brand presence by consolidating its online presence.

Online PR News – 10-March-2014 – Mumbai – JAFRA Ruchi Cosmetics, the global direct selling cosmetics company in India tied up with Windchimes Communications with an objective to enhance its brand presence through Social Media marketing.

The Mumbai-headquartered agency, in this role will handle the social media presence for the company and work towards creating the buzz for its wide range of products in the digital space, and also build stronger relationships with the audiences via engagement on social media platforms like Facebook, You Tube and Twitter.

JAFRA is a part of the Vorwerk Group – Europe’s largest direct selling company and a multi-billion-dollar family enterprise present today in 70 countries. JAFRA, in India is in partnership with Ruchi Group-The largest food and steel conglomerate of Central India with the turnover of $ 6 billion. The strength of both Vorwerk and Ruchi gives JAFRA in India the right back bone and support to expand to every corner of the country.

“Social Media, nowadays stands as a dominant marketing tool offering businesses & brands a great potential to grow. Social media functions as a crucial source of information, greatly influencing the buying decisions of the consumers. The reach of social media is also quite vast, making it must have in the strategy of every organization”, mentions Shilpa Ajwani, Joint Managing Director, JAFRA Ruchi Cosmetics India.

“We are planning to leverage digital space to communicate with our consultants and also enroll many more into our fold. Partnering with Windchimes, which comes with a standing reputation, gives us an assurance that we will be able to leverage our social reach effectively”, said Harish Singla, Joint Managing Director, JAFRA Ruchi Cosmetics India.

Windchimes, as a part of their scope of work, will work closely with the JAFRA Ruchi Cosmetics team, on consolidating the online presence for JAFRA Ruchi Cosmetics across the nation. Windchimes will also serve as a key moderator for the organization on digital marketing & social media initiatives and will work to build and execute social media strategies that will help the brand to enhance its brand presence and reach out to a much wider audience in the online space.

Nimesh Shah, Head Maven, Windchimes commented on the same, “We are extremely proud to associate with and be the social media partners to such a reputed brand. Our objective will be to use digital marketing & social media effectively for the brand to meet their business objectives. Working closely with the team will surely enhance JAFRA Ruchi Cosmetics’ social media and brand presence in India.”

About Windchimes Communications
Windchimes Communications, India’s leading social media agency, helps brands create awareness and build engagement with their consumers using social media platforms. Windchimes helps companies monitor and manage their online reputations, generating positive word of mouth with high brand recall.

Windchimes has developed and executed social media strategies for brands and companies like HDFC Bank, Lotus Herbals, Delhi Airport, Classmate, ITC Hotels, Lakme Absolute Salon, Lakmé Salon, Reliance Energy, ITC Classmate, Ambuja Cements and many others.