Big Appliances removes the hidden cost bugbear associated with the purchase of imported white goods

Big Appliance started life over 40 years ago as an everyday high street white goods store and has built its Internet site around the company’s family run image.

Online PR News – 15-July-2010 – – Big Appliances has known for ages that customers do not like the hidden costs associated with the purchase of imported white goods. Customers who want the best items – super trendy Smeg cookers; gorgeously coloured Falcon cookers; professional standard Belling cookers; and the industrial style power houses produced by the Stoves cookers brand – have been repeatedly penalised with huge delivery costs and hidden prices. Big Appliances has elected to do away with the common practice of submerging extra contracts (like enforced subscriptions to consumer magazines) in the price of Smeg cookers and their other brand counterparts, passing on a saving to customers that can register in the three figure range. That’s in tandem with their free delivery charges – a stupendous saving across the board for fans of Belling cookers and co.

Big Appliance started life over 40 years ago as an everyday high street white goods store and has built its Internet site around the company’s family run image. When the Internet hit and everyone started selling online, they transferred the sales of Stoves cookers, Falcon cookers and so on to a web page that works like a friendly shop assistant. The Big Appliances site is sensibly organised, with information given freely and easily – so finding and buying the right cooker is suddenly not just cost effective but a lot simpler than it used to be. A person looking for Falcon cookers on the Big Appliances site can find all items in the Falcon range with a single click – and further narrow their search according to colour, width, fuel type and number of ovens.

Belling cookers, Smeg cookers, Stoves cookers and Falcon cookers represent just some of the brands Big Appliances supply – all of which run models that accept either gas, electricity or both. On the Big Appliances site, those fuel distinctions are easy to observe and understand – which means people no longer run the risk of paying for an expensive white goods unit, only to find that it doesn’t work the way they thought it would. Gas hobs are widely thought to be better at even heating than their slower-working electric counterparts: with Belling cookers, Falcon cookers, Smeg cookers and Stoves cookers offering both types of fuel, often in tandem with either gas or electric ovens, customers run a pretty big risk of being confused into buying the wrong unit. The Big Appliances site has a drop down filter that removes single or dual-fuel appliances according to search terms – and that means customers are always sure to find the right one.

Essex based importer of American style white goods is bringing a whole new way of buying the best brand cookers to the UK market. Customers looking for Smeg cookers, Stoves cookers, Belling cookers and Falcon cookers have previously been hampered by complicated web sites and frankly unfair pricing structures. Big Appliances is putting its “family run store” ethos out on the Net with a perfect, professional site; a clear search facility; and a pricing commitment that includes free mainland UK delivery for all items.

About Big Appliances
Big Appliances is an Essex based domestic appliances retailer specializing in Range cookers and American fridge freezers, provide competitive prices through its online platform and its Hornchurch shop. It also provides a wholesale arm of its brand supplying over 100 independent retailers.

Matt Jeffers

Managing Director

Essex, England

United Kingdom

Tel: 01708 548238