The UK’s ultimate rental property portal Rentright.co.uk has undergone a major redesign to become the ultimate property portal dedicated purely to lettings.
Online PR News – 15-July-2010 – – It’s no secret that the internet has become the starting point for those looking for a new home to rent or buy making internet marketing crucial for estate agents. Previously when advertising lettings, agents only had the option to advertise properties on websites that catered mainly for those looking to buy –this is no longer the case. The UK’s ultimate rental property portal Rentright.co.uk has undergone a major redesign to become the ultimate property portal dedicated purely to lettings.
First launched as a lettings directory in 2004, Rentright.co.uk has become one of the fastest growing property portals dedicated purely to lettings. Thanks to the financial support of a corporate investor, Rentright.co.uk was able to go through a transformation to become the ultimate rental property portal. Rather than simply listing properties, the Rentright website is all about providing its users with the ultimate letting search experience.
As well as providing enhanced functionality and a contemporary new look, the website draws on the power of the web allowing properties to be shown in their full potential. By allowing agents to utilise rich media in their property listings helps them to attracts more leads and results in properties being let quicker - thus attracting more landlords, resulting in a higher return on investment compared to alternative portals.
Unique visualisation functions available to agents include the facility to upload YouTube videos, providing users with a virtual tour of properties. Not only does this provide a great end user experience, but it also provides a higher quality lead for agents. One of the other many great functions is a photo carousel providing the option to display an unlimited number of photos as well as the incorporation of Google Street view.
Already gaining media interest is Rentright’s incorporation of a Rental Property Indexes (RRPI) function, utilising property data from across the Rentright website to provide real time data for the average prices of rental property for a particular region. The function also provides the option to narrow down the RRPI by the number of bedrooms and the type of properties for every town throughout the UK.
Agents who are listing on the site are also provided with detailed profile pages capturing agent information with links to agent websites, enabling greater brand awareness, links to all properties and phone tracking ability. Partnerships with vertical search engines Nestoria and Trovit provide further exposure to agents property portfolio with data appearing on high profile websites, such as The Telegraph, The Independent, Channel 4, and AOL.
The new Rentright website provides a glimpse into the future of online property portals, but is only a taste of what’s to come as Rentright has plenty of ambition to drive innovation.
“Rentright hopes to become the voice of the lettings industry, a market that is often an afterthought of the existing portals. Our site enables agents to use the internet to its full potential incorporating maps, videos, photos, and social media as well as provide wide internet coverage on some of the world’s most visited websites.” stated Gill Markham, Head of Operations at Rentright.
“We offer agents value for money and focuses on cutting costs of property communication compared to other portals. The feedback from our Agents currently listing on the website has been very positive, with many receiving a significantly high number of high quality enquiries, with a high return on investment.”