Cotton Council launches Tee Zing, the second edition of its pan India T-Shirt design competition
07/15/2010

Cash prizes worth Rs.1,00,000/-, Rs. 75,000/- & Rs. 50,000/- to be won

Entry closes on July 22, 2010

Online PR News – 15-July-2010 – – New Delhi, July 1st 2010: Cotton Council International (CCI) announces the second edition of its T-Shirt design competition Tee Zing on the theme “My Cotton World”. The competition offers every participant a chance to showcase their creativity and sketching skills. The competition will be open to young and old to express what cotton means to them. The competition will run from June 28th through July 22nd , 2010. Entries can be submitted online at www.allaboutcotton.com, via email to teezing2010@gmail.com, or submitted at select Café Coffee Day stores in 9 cities throughout India – Delhi NCR, Kolkata, Bangalore, Mumbai, Chennai, Ahmedabad, Pune, Hyderabad, and Chandigarh.

The top three national winners of Tee Zing will be awarded cash prizes worth Rs.1,00,000/, Rs. 75,000/- and Rs.50,000/- respectively. In addition, the best designs will be retailed by Flying Machine, a popular brand in the ready-to-wear segment. To increase the chances of winning for each participant, CCI has also allowed multiple entry options.

Speaking on TeeZing, Mr. Sachit Bhatia, Senior Manager Representative, South Asia, Cotton Council International, said, “Tee Zing is based on the premise of creativity, fashion and fun with cotton. Last year we received close to 6,000 entries from across the country. This year we hope to spread the cotton word to an even bigger audience with promotional activities in schools and colleges throughout the country. We have also tied up with retail partners across the country for an enhanced outreach and response.”

CCI has created a formidable team to judge the contest and declare the results by the end of July 2010. The jury for this season will include leading names from the creative, design and fashion fraternity. Tee Zing is being promoted through mass mailers, radio mentions and contests. Banners and posters are being displayed in schools, colleges and design institutes along with communities on popular online social networking sites like Facebook, Twitter, YouTube. In addition, retail partners like Café Coffee Day and Flying Machine will promote the contest through their strategically located stores across the country.

The competition was launched by CCI in 2009 simultaneously in 10 countries including India, to celebrate the International Year of Natural Fibres. TeeZine as it was named in its first edition, was conceived with the objective to develop positive dispositions toward cotton, especially amongst the youth. It is one of the many popular outreach activities undertaken by CCI globally.

About Cotton Council International (CCI)

CCI is a non-profit organization devoted to the promotion of cotton in India. It runs a “Generic Cotton Education”’ program, which strives to increase the demand among end-consumers for products made from 100 percent cotton, so that retailers, manufacturers and spinners could be encouraged to produce a higher percentage of 100 percent cotton products to meet this consumer demand.

CCI launched the campaign in India in 2003 under the Cotton Gold Alliance (CGA) program. The CGA program was launched at the trade level in October 2002 and at the consumer level in May 2003 under the "New Face of Cotton" campaign.

In the year 2006, CCI made some strategic adjustments in the CGA program and renamed it as “Generic Cotton Education” program in India. Through its education program, CCI reaches out to various stakeholders including consumers of cotton, industry, media and the fashion fraternity.

For its activities in the past, CCI has successfully collaborated with leading fashion designers, trade bodies, Bollywood celebrities, media and design students for effective delivery of its messages. The organization carries out these activities in metros and Tier II cities.

For more information on Tee Zing, please contact:
Nidhi Sharma
Cotton Council International (CCI)
M:09310268038
nidhi.sharma@technopak.com

For more information on Tee Zing, please contact:
Kasturi Nath
Vaishnavi Corporate Communications
M: 09560769997
Kasturi.Nath@vccpl.com

Released By : SEPIA DIGITAL on behalf of Cotton Council International