Delhi Duty Free Launches Limited Edition- Absolut Originality

ABSOLUT Vodka launches “Absolut Originality” it comes in a beautiful limited & numbered collection.

Online PR News – 02-March-2014 – New Delhi/Delhi – Delhi Duty Free, India’s largest duty free retail space at Terminal- 3, IGI Airport in association with Pernod Ricard launches an exciting new limited-edition ABSOLUT Vodka- Absolut Originality.

ABSOLUT Vodka comes in a beautiful limited & numbered collection. Every bottle has a blue streak that’s slightly different from the others in a celebration of true original. Only 4 million bottles have been produced with original design. Each is made into a unique work of art with a drop of cobalt blue infused into the molten glass during production.

ABSOLUT has always experimented with new techniques, going off the beaten track to develop innovative and artistic products, and Absolut Originality is a celebration of the original thinking that has always been the brand’s creed. Adding a sophisticated contrast to the crystal clear glass, the blue streak makes each bottle original and unmistakably ABSOLUT.

Said Mr. Duncan Lawley, CEO, Delhi Duty Free Services “Delhi Duty Free have always endeavoured to provide the best of the product range to its customers and we are very proud to launch ABSOLUT Originality – a new limited-edition Vodka by ABSOLUT. We are confident that this product too will find fervor with our travellers.”

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About DDFS

Delhi Duty Free Services Pvt. Ltd. (DDFS) is a joint venture company between DIAL (Delhi International Airport Limited) and Yalorvin Limited is a subsidiary of Aer Rianta International cpt. (ARI). The company was awarded the concession to manage and operate the Duty Free Shops at Terminal 3, Indira Gandhi International Airport in Delhi. DDFS is a single largest duty free retail operator in India operating out of T3, the 6th largest single terminal building in terms of floor area. As India’s progressive economy continues to grow, DDFS sees an exciting opportunity within the airport retailing business ensuring Delhi Duty Free is established as one of the world’s prominent travel retail shopping experiences and destination.