Boulder, CO-based natural foods company raises the bar for the pancake/waffle mix category with stunning new look

Online PR News – 28-February-2014 – Boulder, Colorado – For Immediate Release
Lizzi Ackerman, 855.572.6225 x701,

Birch Benders Micro-Pancakery®, the world’s first natural and organic, just-add-water, gourmet pancake & waffle mix, is unveiling its new branding and packaging on March 7, 2014 at Natural Products Expo West in Anaheim, CA. The company’s new look was designed to bring joy and beauty to their already delicious breakfast experience, and to immediately engage consumers with visually stunning designs that pop off the shelves. The new designs will be incorporated into all Birch Benders products, and can now be seen on their website and social media outlets. "Our desire was to make products that are genuine pieces of art,” says Matt LaCasse, co-founder and CEO of Birch Benders. “We figured, if our products are going to be on a retailer's shelf, and in someone's kitchen, we want to make that aisle and that kitchen a more beautiful and delicious place.”

The gorgeous, hand-drawn illustrations showcase a unique pancake paradise for each and every flavor. Classic Recipe is set is an autumn birch forest with friendly bears pouring golden maple syrup on a delicious pile of pancakes. White Chocolate Macadamia shows a Hawaiian island dream with dancing hula girls adding white chocolate garnishes to a heaping stack of hotcakes. Each flavor has its own setting and playful characters that beckon consumers to come enter the wonderful, pancake-filled world of Birch Benders. The new look perfectly embodies the Birch Benders mission statement:
We believe that some of the best moments in life are spent around the table with the ones you love. In these crazy, dizzy, over-scheduled days, we want to bring people back together. Our goal at Birch Benders is to make the world a more beautiful and delicious place, one pancake at a time.

The new branding has already received an amazing response from press, retailers, and consumers alike. With this fresh and innovative look, Birch Benders continues to raise the bar for pancake & waffle mix by bringing a much-needed level of artistry to the category.

Experience the new look and visit co-founder & CEO, Matt LaCasse, at Natural Products Expo West between March 7-9, in the Birch Benders booth 2999B (Hall C) at the Anaheim Convention Center in Anaheim, CA.

About Birch Benders
Based in Boulder, CO, Birch Benders Micro-Pancakery® is the world’s first natural and organic, just-add-water, gourmet pancake & waffle mix. Birch Benders stated in 2011 when co-founder Matt LaCasse had an idea: what if making pancakes could be easy as cracking an egg over a griddle? This led to what became the company’s flagship product—an elegant jar of dry pancake & waffle mix, with the simplest preparation imaginable: just add water to the jar’s fill line, shake, and make! Today, Birch Benders offers seven delicious flavors in jars and resealable pouches: Classic Recipe, Gluten Free, Six Grain Cinnamon, Chocolate Chip, White Chocolate Macadamia, Ginger Spice, and Banana Buckwheat. All their products are non-GMO, trans fat free, and certified organic by CCOF (“Made With Organic”). Birch Benders is currently available in natural and specialty retailers across the United States, including Whole Foods (select locations in Colorado and Utah, and growing quickly!), as well as luxury hotels across Colorado (such as The Ritz-Carlton Club in Vail), Inspirato with American Express national Signature Residences (nearly 100 locations across the US, Puerto Rico, and Hawaii), and online via Abe’s Market,, and their website, For more information, please contact Lizzi Ackerman ( or 855.572.6225 x701), or visit: