DEI Launches New Packaging, Adds Distribution Channels

DEI updates packaging to more broadly reflect product coverage for PowerSports including motorcycle, ATV, Jet Ski and Snowmobiles; announces availability of DEI Powersports in the 2014 HardDrive Catalog serving the V-Twin motorcycle market

Online PR News – 23-February-2014 – Avon Lake, OH – Avon Lake, OH (February 18, 2014)…DEI has been busy this winter completely revamping its PowerSports product lineup. For those who may not be familiar, Design Engineering has been a household name for years in the high-performance automotive aftermarket. They are now expanding their presence in the Powersports world with a completely new look and expanded application list specifically geared toward the PowerSports enthusiast.

In order to provide better service to its PowerSports dealers, Design Engineering has teamed up with Western Power Sports to expand distribution. DEI products will be featured in the company’s new 2014 HardDrive Catalog which is geared toward the V-Twin Market.

“We are excited to bring DEI’s products into our product portfolio, offering our customers a premium choice for heat control products,” remarked HardDrive V-Twin Product Director Gunnar Heinemeyer.

Look for DEI products to be available from HardDrive this spring.

To learn more about DEI PowerSport’s header wrap, or other heat and sound control products for powersports, visit,, call 800-999-3388, 800-264-9472, or email Keep up with the very latest powersports product introductions and company news on Facebook, Twitter or subscribe to DEI’s newsletter here.