Mobidia Technology Inc., a prominent provider of mobile analytics widely acclaimed for network-edge intelligence applications and cloud services for smartphone and tablets, today released new research on the top mobile gaming apps of 2013.
Online PR News – 23-February-2014 – Richmond – Mobidia Technology Inc., a prominent provider of mobile analytics widely acclaimed for network-edge intelligence applications and cloud services for smartphone and tablets, today released new research on the top mobile gaming apps of 2013. Released in collaboration with ABI Research, a leading analyst firm, the research data provides insights into usage of various popular mobile gaming applications.
The research shows that mobile gaming apps continued to be on the top of smartphone users’ list of key experiences in 2013. However, the top trending mobile games enjoyed much higher engagement rates compared to other downloadable apps available for smartphones. Although the rates of engagement for different mobile apps varied depending on various key factors such as titles and mobile OS platforms, the upward trend of mobile gaming applications remained consistent during 2013.
The data clearly reveals two distinct categories of games - those that are heavily used on a weekly basis and those that have a consistent, but more casual usage pattern.
Chris Hill, the Vice President of Marketing at Mobidia, commented on the need to evaluate the usage of mobile gaming applications and the way to go about it. Here is an excerpt from his statement: “In order to really understand which games are valued and played, and where the trends are heading, it is critical to think beyond number of downloads and installs. Analyzing engagement and usage metrics is the only way to truly understand this rapidly growing market.”
The research was fuelled by the data Mobidia collected during 2013 from millions of smartphone users who downloaded Mobidia’s smartphone application -‘My Data Manager’. The data was collected on a strictly anonymous and optional basis from Android and iOS smartphone users worldwide. The research provides a comprehensive analysis of global mobile gaming application usage in 2013 and goes on to confirm that leading mobile games generally enjoyed a higher penetration rate on Android than on iOS.
The complete analysis of the trends is available as a white paper at Mobidia’s website – www.mobidia.com.
Headquartered in Vancouver, British Columbia, Mobidia is a leading mobile analytics provider with the largest global sample of smartphone and tablet users. The company’s mobile analytics and metrics platform provides unique insights into mobile usage trends on mobile applications and mobile networks by utilizing real data from real users on both cellular and Wi-Fi networks.