Global Retailer Insurance - Affinity Schemes in Supermarkets and Other Stores

a new report on "Global Retailer Insurance: Affinity Schemes in Supermarkets and Other Stores" provides a worldwide perspective on the involvement of major retailers in the insurance sector.

Online PR News – 13-July-2010 – – Global Retailer Insurance: Affinity Schemes in Supermarkets and Other Stores

Based on a comprehensive investigation covering 6,280 major retail brands worldwide, Global Retailer Insurance: Affinity Schemes in Supermarkets and Other Stores is a report about the involvement of retailers around the world in the distribution of stand-alone motor insurance, household insurance, accident insurance, dental insurance, other health insurance, travel insurance, pet insurance and life insurance, as part of a growing trend in financial services sometimes referred to as ‘brandassurance’. Major retail brands were found to be active in this arena in 35 of the 65 countries researched. Namely, these are Argentina, Australia, Belgium, Brazil, Canada, Chile, Colombia, Czech Republic, Ecuador, Estonia, Finland, France, Germany, Hungary, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Peru, Portugal, Romania, Russia, Singapore, South Africa, South Korea, Spain, Switzerland, Thailand, the UK and the USA, hence chapters for each of these are included in the publication. ( )

In fact, the study provides a comprehensive and detailed overview of the worldwide market for insurance sold to consumers by supermarkets, department stores and other types of retail chain. You may be able to use this report and the PartnerBASE™ that accompanies it in one or more of the following ways: gain rapid access to a unique and comprehensive source of intelligence that provides a worldwide perspective on the involvement of major retailers in the insurance sector; understand which of your global or regional competitors have been successful in establishing insurance distribution partnerships with significant retail brands; evaluate the opportunities for creating marketing relationships with different types of retail chain for eight distinct lines of consumer insurance; appreciate the extent to which the retailers that have entered the insurance sector with most success have built up a substantial portfolio of policies; learn about the wider context behind the diversification into insurance of major retail brands and identify retailers already active in financial services that are likely to develop insurance propositions in future.

What are the key features of the research?

Key features of this report include:

* in-depth consideration of retailer provision of mainstream insurance: 232 major retail brands drawn from 106 retailing groups in 35 countries out of the 65 researched were active in ‘brandassurance’ by the first quarter of 2010;
* identification of the operating models and brokers or underwriters used for 847 individual insurance product marketing initiatives instigated by major retailers;
* consideration of the involvement as insurance intermediaries of major retail brands from retailing categories including department stores, DIY chains, health and beauty outlets, online or home shopping specialists, and supermarkets;
* disclosure of number of policies sold for leading protagonists in retailer insurance including El Corte Inglés, Falabella, Loblaw Companies and Tesco;
* background commentary and data concerning the broader banking and payment card operations of major retail chains that have developed insurance propositions.

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Related Reports :

UK Commercial Insurance Distribution 2010

Affinity and Partnership Marketing in UK Accident and Health Insurance


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