EnjoyChina Launches new web based group buying platform

EnjoyChina Launches new web based group buying platform

Online PR News – 13-July-2010 – – Shanghai, China 6th July 2010: Today EnjoyChina, a leading Chinese media/advertising group today announced it has launched a new site called, “EnjoyMeitian” (www.enjoymeitian.com) to the Chinese market.

EnjoyMeitian offers one new deal everyday on select restaurants, bars, massage, spas, salon, yoga studio and other entertainment, health and lifestyle services in Shanghai. Using the principles of collective buying, EnjoyMeitian negotiates discounted deals with local businesses. Email subscribers to the site receive free daily alerts notifying them of today’s selected offer. A daily deal only becomes activated when a minimum number of people agree to buy, motivating subscribers to share the promotion with friends and family.
According to the data from Analysys International, a technology, media and telecom market research firm, the sales volume of the industry will amount to 980 million yuan ($143.77 million) in China this year, inspired by Groupon's massive success in the US.
Jeff Moger, CEO of EnjoyChina, said: “There has been a surge in the number of online ‘tuangou’ sites launching in China recently, and thats likely to continue. We’re unique in that we already have years of experience sourcing great deals for our EnjoyShanghai VIP privilege program. We’ve been offering high value offers on top venues in Shanghai for over 7 years. EnjoyMeitian continues our particular emphasis on helping people enjoy the best experiences their city has to offer.“

The EnjoyMeitian site showcases merchants’ services while providing consumers with unbeatable savings on great experiences in their local markets. “While EnjoyMeitian is a fantastic marketing platform for local business owners to reach new customers, it also offers a new, incremental revenue stream to increase their sales. Our business model brings together value driven consumers with high end merchants seeking new customers. It’s a win-win.” Mr Moger added.

For more information on EnjoyMeitian, or to start receiving daily group purchase coupons, please visit www.enjoymeitian.com