Johannesburg based renewable energy company, The Solar Company, has appointed KLA PR & Events to lead its national public relations campaign.
Online PR News – 12-July-2010 – – KLA will be developing a public relations campaign that will focus on building awareness of The Solar Company's range of solar products, as well as build awareness and interest in the brand through high-profile mainstream and non-traditional PR channels.
Brandon October, owner and managing director of The Solar Company, said that after the work KLA has done for us in the past, we felt that they were the suitable partners for this campaign. "We’d like to educate our customers so that they can make informed decisions when considering implementing solar water heaters and other solar products in their homes or businesses. There are too many dealers taking advantage of unsuspecting customers. This could potentially be very damaging to the solar industry. KLA PR will help us to spread the word so that more people understand the benefits or solar."
Kathi Adams, managing director of KLA, added: "The Solar Company has a growing reputation thanks to the successful projects it has worked on. Our role will be to reinforce that and to take it to a much larger audience so that The Solar Company name is synonymous with quality and dependability far and wide, helping it to grow its customer base."
“We’re at the forefront of a growing South African solar industry and we're looking forward to using the current spotlight on energy issues to build The Solar Company’s brand, says Brandon.
For more information on The Solar Company, contact +27 11 622 1023 / www.thesolarcompany.net
For more information on KLA PR, contact +27 11 616 3279 / www.klapr.com