Isla Rule Launches New Accessory Collection for Women

Isla Rule
...your bag, your life

Isla Rule Launches New Accessory Collection for Women

Online PR News – 31-January-2014 – UK – FOR IMMEDIATE RELEASE

Company Contact:

Name: Nick Rule
Organisation: Isla Rule

Media Contact:
Name: Rose Sgueglia
Organisation: Miss Squiggles Communications

Isla Rule
...your bag, your life

Isla Rule Launches New Accessory Collection for Women

What’s in your bag? Show me your contents and I will show you your life.
Isla Rule designs bags and accessories shaped around women and their busy world.

Developed by corporate executive and creative head Gisela Rule in partnership with her entrepreneur and ‘arch pragmatist’ husband Nick, Isla Rule is a brand for women by women.

Isla Rule takes ordinary bags and accessories and make them indispensable for women who lead 3D lives with always something to do, somewhere to go and someone to run to. Isla Rule is for women who just like Gisela are wives, mums, executives, friends, daughters, artists, runners and writers; Isla Rule is for women who keep their life in their bags and can’t live their life without them.

Speaking about Isla Rule, creative executive Gisela says:

“Many ideas are born of sheer frustration! My job requires a lot of international and local travel. I searched high and low for bags that would suit my 'on-the-go' career, but constantly found myself either juggling several bags to cart around my personal 'stuff' as well as my technology (laptop, tablet, kindle, phone); or worse, when I tried to combine it all into one bag, I would constantly be fishing around in the 'black hole' to find what I was looking for. Not a great look when you're running through an airport.”

After finding an excellent bespoke leather manufacturer, Isla Rule finally became a reality with Hannah, the statement bag from the collection, featuring a secret double-compartment design; and Liza, just the perfect tablet handbag.

Isla Rule is what women have been missing all along: great bags for great women who want to be always organised without compromising style and design.
Isla Rule, What’s in your bag? What’s in your Life?

Looking for more info? Visit our website,!

Notes to the editor

Our Company

Isla Rule

Our Hannah Bag

With a secret double compartment, Hannah is the perfect bag for:
Stashing your laptop cords

Keeping your child’s items separate when out on day trips
(no more fishing through wet wipes and kids' shoes and toys to find your sun glasses or a stick of gum!)

Packing a change of shoes when commuting (trainers for the metro, heels for the office... But without the unsightly 'shoe bag' that so many of us have to lug around)

We love our clients...
...and we love making them happy all the time...
That’s why we treat our customers to some great extras when they buy an Isla Rule bag. Included with every purchase is a free Isla Rule umbrella and crystal nail file (two handbag essentials).


We are always happy to talk to the media and we are currently available for interviewing. Please do get in touch for more information.