PCJ Co-Sponsors Filmfare Awards and Sprinkles Sparkle On the Event

PC Jeweller, one of the most trusted jewellery brands of India, proudly co-sponsored the 59th Idea Filmfare Awards on 24th January, 2014. Filmfare Awards are synonymous with prestige, and are conducted with a lot of extravaganza.

Online PR News – 31-January-2014 – Delhi, New Delhi – This remarkable evening of Mumbai witnesses a lot of glitz and is bathed in glamour which stars bring to the show. It’s the grandest celebration of the best in Indian cinema, while the ceremony itself is loaded with dollops of humor. PCJ has co-sponsored this glittery event for the 5th time in a row, adding loads to the esteem of it.

PCJ is known for its exquisite and 100% Hallmarked jewellery and Certified Diamond jewellery. The brand has established a formidable reputation with its ever-expanding collection of awe-inspiring gems. The master craftsmen employed at PCJ always exhibit unusual artistry, resulting in jewels that are habitual of winning hearts all over. The lush range is packed with subtlety, for casual occasions as well as richness, for memorable experiences like wedding. The artisans also design specialized wedding jewels and an entire range of jewellery that boasts of the 7 colors of rainbow. Their enviable presence in the Indian jewellery market has set a new benchmark for all the other jewellery brands.

PCJ, by associating with Filmfare Awards has always added to the glamour quotient of the event. Held at Yashraj Studios, the ceremony was hosted by the dazzling pair of Ranbir Kapoor and Priyanka Chopra who kept the audience hooked with their fresh wit and starry presence. The event was graced by the young bunch of debutants like Nimrat Kaur as well as legends like Amitabh Bachchan. Mr. Balram Garg, the Managing Director of PCJ gave the Best Film (Critics) award to the most critically acclaimed film of the year- The Lunchbox. Content driven films like Bhaag Milkha Bhaag too made a mark by sweeping six major awards at the event.

PCJ has garnered a huge reputation by its association with Filmfare. Besides, their jewels are already making their presence felt across the country.