Start up company, SportsAddict Apparel previews its unique athletic products by highlighting several cutting edge sports related accessories on crowd funding site KickStarter.
Online PR News – 31-January-2014 – Homewood, IL, January 29, 2014 – SportsAddict Apparel is created with football and basketball fabric incorporated into athletic apparel. This concept creates a unique aesthetic of accented and strategically placed fabric, which undoubtedly translates the connection of the product to a sport. Sports Addict Apparel adds another dimension to sports apparel in a manner that has never been done before.
Owner and designer, Wallace Brown, describes the company’s mission: “SportsAddict Apparel will address the increasing demand for independent fashion that is fast gaining traction in the U.S. and abroad by presenting customers with a unique, never-before-seen use of materials and textures.” He goes on to say, “We see our product line as the go-to, distinctive, lifestyle brand for today’s active and sports-minded individuals. We named our company with this in mind.”
Wallace is a Chicago native and serial entrepreneur. He talked about how he came up with the idea of using sports textured fabric integrated into apparel. While watching an NFL football game, it came to him: “So many people love sports but where are the products that reflect the synergy of apparel and the fabric which the game is centered on… and what about Basketball as well as other sports?” As he pondered, he sketched out the Football Helmet Hat and the ideas started to flow. “This is the ultimate disruptive model that will appeal to millions, including casual sports fans, women, and children,” says Wallace. The growth of the sports apparel industry, technology, social media, and crowd-funding sites are the perfect formula for this company to gain serious traction in the market.
SportsAddict Apparel is looking to raise funds to realize its growth potential. Using their authentic aesthetic, the company has produced the Football Helmet Hat, visors, and caps as well as backpacks and duffle bags to debut their brand. Their introductory products can be seen at http://www.kickstarter.com/projects/47434463/game-changer-sports-accessories-and-apparel.