Back of the Room Strategist, Wildlife Photographer, Category Creator to Speak at PSA Conference

Alicia White, business owner, speaker, and author, back of the room sales, teaches an audience of authors and speakers on “How to Monetize Your Message Every Time You Speak”

Online PR News – 30-January-2014 – Dallas, Texas – Dallas, TX – Tonya Hofmann: CEO & Founder of the Public Speakers Association, announced that Alicia White, Dallas area marketing strategist, wildlife photographer and speaker, will speak at the annual Public Speakers Association conference, March 4th and 5th in San Antonio, Texas. White is founder and CEO of Back of the room Productions, a Dallas-based marketing strategy and graphic design firm, which specializes in providing speakers with their “back of the room” products that generate revenue and leads. Alicia White says, “Information products are a great way to generate revenue and leads every time you speak. Discover unique lead generating strategies when using simple yet effective products.”

White recently launched her bestselling book, “25 Brilliant Business Mentors: Their Top Tips to Catapult you to Success,” and after speaking for several years on branding and marketing topics, she also launched a signature motivational message, “Business Lessons Revealed through Nature.”

Tonya Hofmann, CEO and Founder of the Public Speakers Association and host of the PSA conference, who heard White when she launched her motivational message says, “When I heard Alicia White wow the attendees with her presentation, I wanted her to share her message and her knowledge of back of the room productions with the participants of the PSA event.”

About Alicia White
Alicia White, author and founder of Back of the Room Productions, is recognized as the nation's only Speaker Branding and Back of the Room Marketing Expert. With a focus on back of the room products, Alicia shares with speakers, coaches, authors and thought leaders how to generate revenue and leads every time they speak.
Alicia is committed to the speaking industry by serving as the Director of the Public Speakers Association in Plano, Texas and is a Competent Communicator in Toastmasters International. She speaks nationwide on Back of the Room Marketing and provides speaking tips to publications such as SpeakerNet News.

For additional information about Alicia White and her speaker schedule, visit her website

To schedule an interview or book Alicia to speak at your organization, contact her publicist, Sandy Lawrence, at 281.989.8892 or

About Perceptive Marketing
The essence of Perceptive Marketing is achieving exceptional marketing success for authors, the publishing industry, corporations and small businesses. Understanding the transformational nature of publishing books and developing businesses, the firm puts great emphasis on planning with the end in sight and guiding clients from concept to marketable reality.

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