E-Prescribing, Omni-Channel Marketing Among Session Hot Topics
Online PR News – 29-January-2014 – Chicago, IL – The first-ever Pharmaceutical Multi-Channel Marketing Strategy Conference is set to take place in Philadelphia, Pennsylvania, on April 24-25, 2014, fulfilling the demand among healthcare marketing professionals for an industry-specific meeting featuring top leaders and latest trends in the pharmaceutical space.
The conference, hosted by Q1 Productions, will feature sessions and interactive panel discussions addressing top concerns within pharmaceutical marketing, including the most effective marketing techniques to increase e-prescribing, the impact of marketing and shifting healthcare models, and developing content for increasingly complex channels. Nearly two dozen distinguished marketing strategy professionals from within the industry are scheduled to speak, including Stephen Klaschka of Boehringer Ingelheim, Tammy Smalls of GlaxoSmithKline, and Paul Kaiser of Novartis.
“As our understanding shifts on who our ‘customers’ are or will be, we face ever new opportunities to engage and connect, which keeps our jobs dynamic, challenging and fun,” said Klaschka. “The topics of discussion at this conference will illustrate the measures that allow large organizations to create a sustainable and customized system that unleashes the innovative potential of their employees and networks inside and outside the organization.”
The event is sponsored by Global Channel Marketing Solutions, a multi-channel marketing company specializing in strategic planning, development, implementation, and optimization of marketing campaigns across all channels.
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About the Organizer
Q1 Productions designs and develops webinars, training courses, conference programs and forums aimed at specifically targeted audiences throughout highly regulated industries in order to provide strategic learning and timely program content. Through a highly structured production process focused on research calls with end-users and key stakeholders in the industry, our team is able to understand the immediate business concerns of today’s leading executives. Whether focusing on new or pending legislative and health policy issues or enhanced technologies or processes that will drive efficiency, our programs provide solutions to the urgent educational and information needs of our attendees.