The Little Company That Did – How the Colchester Wine Shop Was Brought To the Internet

The Colchester Wine Company is a friendly and professional wine shop in Colchester, UK. Trained staff provides expert advice on wines, and a wide range of whiskies, spirits, beers, accessories and glassware are also available. The Colchester Wine Company also offers a traditional and personal wedding list service.

Online PR News – 10-July-2010 – – For Immediate Release

Colchester Wine Company gains more exposure with online presence- their wine shop is one of its kinds.

Colchester, United Kingdom, July 9th 2010 – The Colchester Wine Company, whose trail blazing internet wine shop has been drawing record number of orders recently, has revealed the secret behind their success. It is ‘simple’ is what they claim. What they have just done is that they have taken the values of a friendly high street wine shop and married them to the number one use of the Internet. Information sharing. Simple indeed – and a master stroke that has resulted in a top notch wine sales site, which seems to be drawing more repeat business by the month.

What the Wine Company have done is very simple. They’ve recognised that the Internet is a perfect place to put a wine shop, because it allows one on one contact with every customer whilst side stepping the inevitable embarrassment factor that can put some wine novices off the idea. Using the Internet for its primary power – the instant sharing of large quantities of information – the Colchester Wine Company has managed to turn its online wine shop into a proper resource for customers who are interested in actually learning about wine – the varietals, the years, the vintages, the vineyards and producers.

What that means is that people who were unsure of themselves in the high street (however so friendly it may have been) are able to get hold of the tools they need to get confident about wine buying on the Internet. That’s a huge sales opportunity – and one that the Colchester Wine Company has grabbed with both hands.

It’s a principle all online merchants would do well to follow. Get your online wine shop connected to resources, to information about wine – and watch the hordes of new customers come vaulting over your virtual gates. Right now, the market is cornered and owned by the 150 year old family shop from Colchester. To know what their wine shop has on offer, visit

About The Wine Company
The Colchester Wine Company has been sourcing and supplying quality wines from all over the world for 150 years. They also give opportunity to their customers to join their Wine Club and take part in wine tasting events.

Gosbecks Park,
117 Gosbecks Road,