Halo Publishing International Welcomes Christine Folgmann as its New Publishing Consultant

Halo Publishing International is leading the charge in educating self published writers on how to market their self published books.

Online PR News – 10-July-2010 – – Valley View, OH, July 09, 2010 -- Halo Publishing International, ( http://www.halopublishing.com ) a company devoted to assisting authors self publish their books, is happy to announce its new publishing consultant, Christine Folgmann to our Halo Team. Christine's expertise in marketing will assist upcoming Halo Author's in their expansion nationally and internationally. Folgmann specializes in showing authors how to use social media and newswire for the world-wide promotion of their books.

Halo Publishing International ( http://www.halopublishing.com ) is leading the charge in educating self published writers on how to market their self published books. Halo Publishing International believes that if a writer is going to go to the trouble to write a book, they should be aware of the importance ( http://www.halopublishing.com ) of marketing their book through all possible means. "It’s like the amazing singer who only sings in the shower, explains Lisa Umina the publisher." Self published writers can list their books internationally on such mega-sites as Amazon.com, Target.com, Barnes and Noble, and more. Their book will be available to be ordered at over 40,000 wholesalers, retailers, and booksellers in over 100 countries. Despite having this kind of distribution, at their disposal no one is going to know the book exists if it is not marketed. Amazon has millions of books listed on their website. It would be like trying to find a needle in a haystack.

In the current environment, that equates to participating actively and regularly in social media. Halo Publishing International emphasizes to its clients that in order to succeed as a self publisher, one must embrace social media as a very effective ( http://www.halopublishing.com ) way of promoting themselves. In recent years, it has become obvious that social media is not a fad. It is a way of communicating products and services to a targeted audience that has become used to and expects news and products to come to them, not the other way around. Through social media, self published authors can tailor their messages to their audience and post them to their Facebook, Twitter and blog accounts. In contrast, mainstream media buys are not targeted to a specific audience. This makes them extremely expensive and out of financial reach for the self published writer.

Press Contact:
Christine Folgmann
Halo Publishing International LLC
5549 Canal Road
Valley View, OH 44125