European Pharma Leader STADA Arzneimittel AG Praises eluzzion CRM

CEO of STADA Czech Republic Writes in Official Letter of Reference: “I can confidently recommend eluzzion CRM to any company looking for a thorough, dynamic software solution to support their sales force and improve their performance levels.”

Online PR News – 10-July-2010 – – Zuzana Pechánková, the CEO of STADA Pharma CZ, the Czech division of STADA Arzneimittel AG, a leading European pharmaceutical company, today released an official letter of reference endorsing eluzzion CRM as “a significant improvement in the management of our sales force.”

“We are pleased to provide this letter of reference to Data3s for their eluzzion CRM system,” writes Pechánková. “eluzzion CRM represents a significant improvement in the management of our sales force and the execution of their duties.

“It is a very complex system which, in our view, is able to cover all the needs of our field force. For all its robustness, we consider the system to be very intuitive and easy to use, with an attractive, user-friendly interface that our field reps are comfortable with.”

Data3s successfully rolled out eluzzion CRM in STADA’s Czech subsidiary, STADA Pharma CZ, in 2009, and since then has been focused on providing continuous improvements in the performance of the system.

“From the beginning, the expectations on STADA’s side were very high,” said Senior Key Account Manager Martin Borgula, “We worked hard to deliver everything they asked for – and more. As one of our most disciplined customers, we hope they will continue to push us to make eluzzion CRM an even better product than it is today.”

Critical to the performance of eluzzion CRM in STADA was its ability to support STADA’s back office with real-time field data, particularly regarding the Reps’ budget expenses.

As Pechánková notes, “Among the strongest features of eluzzion CRM are its Financial modules – a total solution to the financial needs of our sales organization. Monthly financial reports (including driver’s log books and contracts) from representatives are fully audited by ASMs, accountants and other back office personnel, providing maximum support for our company processes.”

Ms. Pechánková concludes her letter with a comment every CRM vendor dreams of hearing from a satisfied customer:

“I can confidently recommend eluzzion CRM to any company looking for a thorough, dynamic software solution to support their sales force and improve their performance levels.”

To read the full letter of reference from STADA, please go to:


About STADA Arzneimittel AG:

“STADA Arzneimittel (STADA), through its subsidiaries, develops and markets products with off-patent active pharmaceutical ingredients (APIs). It also provides over the counter (OTC), non-prescription and prescription drugs. The group operates in Europe, the Americas, Africa and Asia. It is headquartered in Bad Vilbel, Germany.”

About Data3s:

Data3s is a pharmaceutical CRM company dedicated to the development of high-quality solutions powered by Microsoft technologies. Our core business is eluzzion CRM, a fully-integrated CRM/BI solution which offers the advantages of a clear, user-friendly interface with intuitive controls and easy access to multi-system information on customers, partners and colleagues.

We have been described as "total provider" by our clients, who include leading international life sciences companies, including Novartis, Apotex, STADA, Gedeon Richter and Glenmark, among many others, who depend on us to make sure their SFE concepts are supported by the best technology solutions in pharma.

To that end, we are ISO 9001 certified and a Microsoft Gold Certified Partner supported by a global network of business solution providers able to guarantee the highest standards of service anywhere in the world.

To find out more about Data3s and eluzzion CRM, please visit for more information, or contact us directly:

Cristian Burrows - Sales

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