Museum Store Association Inks Publishing Partnership with Left Coast

Museum Store Association welcomes museums, institutions and vendors engaged in cultural commerce and Left Coast is a prolific publisher of museum books.

Online PR News – 24-January-2014 – Denver, CO – The Museum Store Association, Inc. (MSA) and Left Coast Press, Inc. announce a new partnership for production and distribution of current and future Museum Store Association publications.

Effective immediately, MSA publications are available for sale worldwide through Left Coast’s network of distributors. Existing books currently available from MSA through Left Coast include:

Numbers by the Book: A Financial Guide for the Cultural Commerce & Specialty Retail Manager (2010)
The Manager’s Guide: Basic Guidelines for the New Museum Store Manager (2004)
The New Store Workbook: MSA’s Guide to the Essential Steps from Business Plan to Opening Day (2001)
Marketing Cultural & Heritage Tourism: A World of Opportunity (2011)

Publications due out this year are 2014 Retail Report and new editions of The Manager’s Guide and The New Store Workbook. Additional titles are in the planning stage.

“The Museum Store Association is excited about the opportunity Left Coast Press offers in bringing our collections to a wider audience and presenting a wide array of books useful to those in nonprofit retailing,” said MSA Executive Director Jama Rice. “We’re looking forward to working with this experienced publisher in developing and distributing additional valuable resources for retailing professionals.”

Left Coast Publisher Mitch Allen believes the collaboration will benefit both organizations. “We are very pleased with the affiliation with this respected organization. This arrangement will allow MSA to use our expertise in reaching museum professionals to expand to new audiences. It also allows us to add more high-quality, practical offerings for those who work in museums and related cultural institutions.”

As part of the agreement MSA members will now receive discounts not only on MSA publications but all Left Coast titles. Orders can be placed for MSA books online at, via email at, or by phone at (800) 621-2736.

About Museum Store Association
Celebrating 59 years, the Museum Store Association ( is a nonprofit, international association organized to advance the success of nonprofit retail and of the professionals engaged in it. By encouraging high standards of professional competence and conduct, MSA helps nonprofit retail professionals at museums and cultural institutions better serve their organizations and the public. MSA supports museum stores and vendor affiliates through publications, annual meetings, regional chapters, networking and professional resources.

About Left Coast Press, Inc.
Left Coast Press, Inc., (, founded in 2005, is an independent professional book publisher based in Northern California. Left Coast is a prolific publisher of books for museum professionals, including such notable authors as John Falk (“The Museum Experience”), George Hein (“Progressive Museum Practice”), Beverly Serrell (“Judging Exhibitions”) and Kathleen McLean (“Are We There Yet?”).


Media Contacts:

Mitch Allen
Left Coast Press, Inc.
(925) 935-3380