eMedtoday Announces Release Of Game Changing Mobile App For Professionals In The Hospital Industry
01/24/2014

eMedtoday is based in the Philippines and publishes e books, e magazines and mobile apps that focus on numerous health and digital topics.

Online PR News – 24-January-2014 – Rajshahi – Philippines January 20, 2014 - eMedtoday, a leading provider of digital health solutions, just announced the impending release of their latest mobile app for the medical industry. This new app has been designed for use in the hospital industry in developing countries. Often hospital facilities in this part of the world have difficulty getting information out so the app lets hospitals connect with their patients on health and wellness issues and lets the provide features like the listing of doctors and services..

Mobile apps such as this one open up an entire new world of communications for user and as eMedtoday CEO Hugh McClung put it, “Mobile devices allow for enhanced connectivity with improved patient interaction. In Asia where most mobile penetration is near 100%, it is logical to use a mobile device to connect and communicate with patients. The rapid adoption of connected mobile devices is enabling the shift from a sick care to preventative care “”

McClung revealed that less than 1% of hospitals have mobile apps and not only this, but they also don’t have mobile websites which places them at a severe disadvantage when it comes to digital health care:

A global survey by Intel Corporation suggests the majority of people believe traditional hospitals will be obsolete in the near future and that the successful hospital of the future will be defined more by its virtual, rather than physical presence. This is why digital health for e-patients on a mobile app is so significant. The survey revealed the following:

 60% say mobile health has given them solutions
 76% say they would choose Telehealth over human contact( China, India, Indonesia)
 80% say they want to consult with a doctor by email
 80% do searches for health information
 50% do searches on medication
 70 % of adults track use health indicators

The eMedtoday app incorporates a number of important features including:
1. The best consumer healthcare evidence based medical content written by doctors in simple English with an extensive medical condition and drug library with daily wellness videos
2. The ability for a patient to ask any medical question and get an answer from a real doctor.
3. Incorporation of some of the best consumer facing health trackers.
4. An on e- magazine to communicate hospital news, promotions with direct messaging to their patients.

Almost 70% of all doctor visits involve patients seeking information only and this is an incredible burden on the industry. Many of these inquiries could be handled over the phone and that is why this app is a game changer. The app will be cloud based and eMedtoday is working with their Asian partnerTelehealth to refine their Virtual Medical Office software that connects patients to doctors via the app.

One focus of the app development team was to create a device that will be valuable and that will be used on a consistent basis. “Over 80% of mobile apps are not used after 2 weeks, said McClung. We have made the mobile app simple and easy to use with features that will encourage use.”

Anyhospitalthat decides to partner with eMedtoday can get into the app business with a minimal initial cost outlay and they will be up and running in 30 days with a branded mobile app. With the app, hospitals are able to deliver the following to their patients:

 Stronger patient relationship
 Higher patient satisfaction
 Boost brand image and patient volumes though patient engagement
 Show hospital concern for preventive care and wellness
 Optimize information sharing with patients for new services and promotions
 High ROI( some studies up to 20% more revenue)
 Platform for medical tourism

More information is available on the eMedtoday website at http://www.emedtoday.com/

About eMedtoday
eMedtoday is based in the Philippines and publishes e books, e magazines and mobile apps that focus on numerous health and digital topics.

Contact Information:
Hugh McClung
Hugh.mcclung@gmail.com
e-hospital magazine: Hospitals Trends in Branding and Marketing