SMS Continues to Confound Expectations

MOBiDIV’s XMS™ Enables More SMS Usage in Greater China,
Offering unprecedented next generation messaging service based on SMS Protocol

Online PR News – 08-July-2010 – – Mobile messaging revenues continue to rise and the sector as a whole looks to be in excellent health. The appetite for mobile messaging continues unabated and is likely to be sustained for the foreseeable future. Recent study research has revealed that the vast mobile messaging industry worldwide represented by SMS, currently generating revenues in excess of USD 150 billion, and set to continue growing to more than USD 233 billion by 2014 while MMS cited as failure.

MOBiDIV’s XMS™ the unprecedented service offering has been launched in Greater China, the world’s biggest mobile market, where it differentiates mobile networks while they will have their KPI’s positively affected, namely ARPU, churn, subscriber acquisition and scoring high results of viral marketing effect without the need to upgrade/alter the existing infrastructure based on operator’s current SMS infrastructure. It is an effective viral marketing tool and revenue stream solution for mobile operators and vendors.

“Viral marketing is a core value achieved by XMS™, where mobile operators can capitalize on its features and capabilities to spread their brand among other operators through subscribers’ usage. XMS™ is unprecedented device differentiator for touch and non-touch phones to address a major market demand. Moreover, it offers heightened level of self expression through hand drawn and animated messages combined with emoticons” Said Ricky Chan, General Manager, MOBiDIV – APAC.

XMS™ is a unique, fully personalized messaging experience enabling composition of personalized, rich multimedia messages including handwritten messages while working seamlessly within the current operators’ infrastructure for multiple platforms. XMS™ messages are sent over SMS protocol based on XMS™ patent technology scoring cost effectiveness for mobile operators and creating new exciting messaging experience for mobile consumers.

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