Google gives faster web pages higher search rankings to reward better user experience. maxPSO from WebFL.US makes web pages load faster to deliver increased web traffic and higher conversion rates.
Online PR News – 17-January-2014 – Miami, Florida – From their headquarters in Miami, South Florida web development firm WebFL.US today announced the launch of their new maxPSO™ website acceleration & Landing page speed optimization service.
Over three years ago search engine giant Google stated "We encourage you to start looking at your site's speed ... not only to improve your ranking in search engines, but also to improve everyone's experience on the Internet." [bit.ly/1eN336i] WebFL.US believes that website performance in general and web page load times in particular are now receiving increasing weight in the Google search rank algorithms – especially in the mobile search context – so consequently they have added maxPSO.com page speed optimization (PSO) to their W3C standards-based responsive web design and mobile app development solutions and services portfolio.
According to veteran Miami web developer and WebFL.US founder and owner Bruce Arnold, "PSO is the new SEO. High search visibility and broad device accessibility have always been the primary determinants of web marketing success, and site performance factors such as server response and page load times either contribute to or take away from your maximum potentials for both. For Mobile Web commerce especially, the choices are ‘Be Quick' or ‘Be Dead'. That's why ‘Faster is Better' is our maxPSO.com mantra."
Bruce Arnold's position on the importance of website acceleration is supported by a number of Internet marketing studies and extensive mobile commerce market research. Amazon pockets a 1% revenue increase for every 100 milliseconds of page load improvement; Shopzilla reduced average page load time by 4.8 seconds and increased sales by 12%; and Mozilla got 60 million more Firefox downloads per year after making their pages 2.2 seconds faster. [bit.ly/KltPqy] Walmart reports a 2% increase in conversions for every 1 second of page load improvement and - like Amazon - a 1% revenue boost for every 100ms of load time they shave. [bit.ly/1eNo0xX]
The websites of small to medium sized businesses (SMEs) also have much to gain from faster page loads. As Smartfurniture.com CEO T.J. Gentle attested, "[We] discovered we could make a quantum leap in search engine rankings simply by increasing site performance. Across the board, we've seen sales increases because of our improved ranking, with 20% more organic traffic … and 14% more page views." [bit.ly/1kEb1nA]
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