Sarvodaya ashram launches itâ€™s online fashion store - Ekmatra.com. By the time the wholly handmade Khadi cloth travels from the dusty villages of Etah to Delhi's Ekmatra, it has turned into an elegant brand statement
Online PR News – 16-January-2014 – Noida – New Delhi, India, Jan 12, 2014: With India is increasingly becoming the epicenter for fashion frenzies around the globe; Sarvodaya Ashram launches its fashion & commercial arm, Ekmatra.com. The rising charts of e-commerce business provoked the astute minds behind Sarvodaya Ashram to cater the demand of time. Todayâ€™s customers have its world on their fingertips, taking this opportunity ahead, the chairman; Manoj Chaturvedi inaugurates their online fashion store with domain as Ekmatra.com in the capital.
Ekmatra is not a mere organization but a movement. It is an aware and organic entity with its own cherished values and vision. It has an energy of young, enthusiasm of inspired, faith of devoted, and vision of freedom fighters. â€śUnlike the Khadi that you get at the Khadi Bhandars, my products are not apologetic-looking and neither are my prices,â€ť declares Manoj Chaturvedi, Chairman, Sarvodaya Ashram and the promoter of Ekmatra, branded Khadi store that have already caught the imagination of Delhi's discerning dressers.
By the time the wholly handmade Khadi cloth travels from the dusty villages of Etah to Delhi's Ekmatra, it has turned into an elegant brand statement. Chaturvedi is now planning to take the stores to more cities and declares that his mission is to reposition Khadi as a fabric to make a statement with â€śunderstated eleganceâ€ť is what we are striving for, he says. Also, he says, his Ekmatra, despite its trendy cuts and colors, is still fairly affordable chic.
He invites you on a journey to Etah, to see firsthand where and how these weaves are coming from, and how he is bridging the Khadi heritage inherited from his grandfather with modernity. Under the Ekmatra brand the Sarvodaya Ashram Trust sells premium lifestyle fashion for men and women. The brand mainly targets the urban customers.
In todayâ€™s time, Ekmatra is extremely relevant as it provides natural product for environmental friendly people. Clothing is considered to be second skin and fashion today follows the fabric therefore, most natural line of products in Ekmatra. Ekmatra, the hub for Khadi products lined up from Nehru jackets, Kurta for men, formal trousers, designer blouses, shirts for girls, designer suits for women, Khadi products, linen shirts, formal shirts for men & lot more. Explore Ekmatra.com & be the spark of the party.
Gautam Budh Nagar,
Uttar Pradesh -201301
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