Giantleap Industries, a leading video production company based in Los Angeles, CA, recently teamed up with Waypoint Films to create two web spots for client Canvas Solutions Inc., a data collection and sharing platform development company.
Online PR News – 16-January-2014 – Los Angeles, California – Los Angeles, CA -- January 14th, 2014 / -- Giantleap Industries, a leading video production company based in Los Angeles, CA, recently teamed up with Waypoint Films to create two web spots for client Canvas Solutions Inc., a data collection and sharing platform development company. Canvas CEO, James Quigley, first approached Giantleap Industries’ founder Adam Paul to write and direct the spots, and to find an experienced video production team to create something that would really standout online. Paul quickly turned to Producer, Jed Mortenson of Waypoint Films for production support.
Production logistics were very challenging as two separate spots depicting the benefits of a paperless workplace had to be shot in one day. An airtight shooting schedule was developed to get both spots, heavy in visual effects, in the can. Director Adam Paul adds, “I wanted Paper Walks the Plank to feel corporate-monochromatic and plain, but Cubicle Contagion to have a 70’s horror film design scheme. Waypoint scouted the perfect location which could serve both spots, so we got tremendous production value at no additional cost.”
Relying on a completely digital workflow, Giantleap Industries was able to deliver a top-quality product on a tight budget by utilizing the talents of a variety of artists in different cities. Post production spanned from coast-to-coast, with editorial and sound taking place in Los Angeles, visual effects in Denver, and motion graphics in New York.
Canvas CEO, James Quigley, who also starred in both spots, notes, “At Canvas, we've helped thousands of organizations worldwide to eliminate inefficiencies in the collection and sharing of data, by creatively replacing paper forms with a self-serve mobile app service. While that may sound sexy to us, we wanted to get the message out to a broader audience to reflect our unique vision and culture.
Director, Adam Paul, did an awesome job of capturing what we were looking for by creating the kind of web spots that have gotten us noticed in a big way. Our last spot premiered at an international film festival and got the crowd laughing and wanting to know more.”
"We loved the creative for these spots and were very excited to be asked to help develop them from script-to-screen. Giantleap’s Adam Paul is a very talented comedic writer/director and we had been looking for a project to collaborate on for some time,” said Waypoint Film’s Producer, Jed Mortenson.
About The Real Adam Paul
Adam Paul is an award-winning, Los Angeles, California based, comedic writer/actor/director who lends an experienced and professional, yet humorous, approach to directing and production supervision for branded commercial video projects of all shapes, forms and budgets. Recognized for successful projects such as creating and starring in the comedy Hollywood Residential for the Starz Network, to playing the iconic ‘Naked Man’ on How I Met Your Mother, as Adam says… it’s all about “telling a good story.”