[258 Pages Report] Indoor Location Market report categorizes the global market By Positioning Systems (Network-based, Independent, Hybrid), by Ecosystem and Dynamics) Indoor Positioning and Indoor Navigation, Indoor Mapping; Indoor LBS, Indoor Analytics) & by Geography
Online PR News – 15-January-2014 – Dallas/TX – The report "Indoor Positioning and Indoor (IPIN) Market [(Network-based Positioning, Independent Positioning; Hybrid Positioning), by Solutions (Maps and Navigation, Location based Analytics)]: Worldwide Market Forecasts and Analysis (2013 - 2018)" , defines and segments the global indoor location market into various sub-segments with in-depth analysis and forecasting of revenues. It also identifies drivers and restraints for this market with insights into trends, opportunities, and challenges.
Browse 139 tables and 50 figures spread through 258 pages and in-depth TOC on Indoor Positioning and Indoor (IPIN) Market [(Network-based Positioning, Independent Positioning; Hybrid Positioning), by Solutions (Maps and Navigation, Location based Analytics)]: Worldwide Market Forecasts and Analysis (2013 - 2018).
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The need for connectivity, access and navigation has fuelled research in this field. Earlier, commercial positioning and navigation systems manifested as GPS devices, which are robust for outdoor environments. The absence of satellite signals in indoor environments clearly indicates the need for newer solutions that also provide enhanced customer satisfaction, branding and marketing for the environment, apart from its traditional use case for positioning and navigation.
Furthermore, Indoor Location impacts asset monitoring and automation at the enterprise level. The technology is expected to bring in integration capabilities of analytical software tools with the existing maps and navigation software; and such applications will further enhance the growth of venues, while ensuring customer privacy and other regulatory policies. MarketsandMarkets expects that the integration of indoor location application with the existing venue’s basic network and applications will further enhance the growth of venues, while ensuring customer’s privacy and other regulatory policies.
MarketsandMarkets has segmented the global indoor location market by type of software solutions: indoor maps and navigation and indoor location-based analytics; by type of positioning systems: network-based positioning, independent positioning and hybrid positioning systems; by type of verticals: ‘offices and commercial buildings’, ‘government, public safety and urban security’, ‘healthcare’, ‘travel and hospitality’, ‘aviation’, ‘academia and education’, ‘oil, gas and mining’, ‘manufacturing, distribution and logistics’ and ‘others’; by regions: North America (NA), Asia Pacific (APAC), Europe (EU), Middle East and Africa (MEA) and Latin America(LA). The report also provides insights into the opportunity analysis of specific verticals and business case analysis and roadmaps for the indoor location market.
The major forces driving this market are the increasing customer intimacy and venue-based marketing strategies, poor performance of GPS in indoor environments and government initiatives in developing positioning systems for public safety and urban security segments. The increasing demand for location-based services and applications in smartphones among users have given rise to the new business value chain, leading to growing network deployments at venues for indoor location and Indoor Positioning and Indoor Navigation (IPIN).
While the indoor location market is growing at a slow pace some of the venues have already incubated indoor location solutions into their current network scenarios. Indoor location providers look forward to gain better competitive advantage in this emerging market, thereby creating customizable new location-based applications that facilitate quicker customer adoption of the same.
The global indoor location market is estimated to grow from $448.6 million in 2013 to $2.60 billion in 2018. This represents a Compound Annual Growth Rate (CAGR) of 42.1% from 2013 to 2018. In terms of regions, North America is expected to be the biggest market in the near term, while the European region is expected to experience increased market traction in the longer term.
In the recent years, there has been a substantial demand for indoor positioning and navigation equipments in the marketplace across verticals. The demand is surging in those industries that were early Indoor Location adopters. With potential opportunities in emerging verticals, there is good investment being done in the Indoor Location Research, Development and Innovation by majority of the market players.
Absence of satellite signals inside the indoor spaces clearly indicated the need for indoor technologies; hence Indoor Location devices came into existence. The device manufacturers and other members in the ecosystem made tremendous efforts to build a culmination point for the proximity electronics, surveying systems and the informatics. They still strive to bring greater possibilities in the Indoor Location system.
The indoor location technologies are built around the Global Positioning system (GPS) technologies, with the main difference of their utility in navigating indoor spaces, such as malls, megastores, offices, airports, casinos, amongst others. The methods and techniques used in the accurate mapping and navigation require no complex infrastructure, thus the implementation becomes hassle free.
MarketsandMarkets believes that there are multiple factors that are shaping the future of the indoor location market. One of them is the increasing number of applications that are addressing the expressed market need. Secondly, the need to deploy cost control measures is being fulfilled by the Indoor Location apps. Even though the adoption of this technology is relatively slow, due to indoor environment challenges and performance requirements, these solutions are expected to grow steadily and shall have a pervasive existence across all the major verticals. Improved customer experience, on a real-time basis, will be the major “pull” factor.
Some of the major vendors of Indoor Location are Apple Inc., Google, Microsoft, Broadcom and Cisco. Many small innovative companies have also surfaced and are forthcoming as the solution providers for the indoor location market. The indoor location research report analyzes global adoption trends, drivers and evolving platforms in this rapidly emerging market. The report aims at identifying and evaluating the current market size and the future market opportunities.
This research report categorizes the global market for Indoor Location into the following sub-markets:
On the basis of hardware devices: We have segmented hardware devices into followings and have given expected unit shipments for same. This segment shows the hardware technological trend and its inevitable effect on indoor location market.
• Hand-held devices: This segment gives unit shipments for smartphones, 3D enabled smartphone, tablets and 3D enabled tablets in this segment.
• Network devices: This segment covers Wi-Fi integrated chips and Bluetooth integrated chips with their expected unit shipments over the period.
• Proximity Devices: In this segment, we cover expected global unit shipments for sensors.
On the basis of software: Software segment refers to indoor maps and navigation software packages which can be downloaded into the hand-held devices for indoor location purposes. It also covers indoor location-based analytical tools to monitor patterns of pedestrian/ customers at various venues. Revenue generated from proximity engine is also included in this segment.
On the basis of positioning system: This segment covers network-based positioning, independent positioning and hybrid positioning technologies. In network-based technologies, we have included Wi-Fi/WLAN, Ultra-Wide Band (UWB), Bluetooth BT/BLE and RFID as the majorly adopted deployment models. In independent positioning, we have considered assisted GPS (AGPS) and microelectronic mechanical systems (MEMS). We have also covered hybrid positioning, which is the mixture of different technologies deployed together to provide enhanced network within the venue.
On the basis of application:
• Real-time indoor tracking and navigation: This segment includes tracking applications such as geo-fencing, motion sensing and proximity alert notifications that enable venue to track and monitor an asset within range. While navigation typically include turn by turn directional guidance from origin to destination within the venue.
• Monitoring and emergency services: This segment includes applications such as E911 emergency response, health monitoring services in healthcare, asset and staff monitoring at enterprises.
• Indoor location-based services: This segment covers indoor location-based marketing, geo located games, friend finder and other applications used in indoor places such as museums and hospitals.
• Navigation pattern-based analytics: This segment includes applications related to venues from check-ins, tweets, likes, reviews, shares, comments and follow up to the relevant business strategic decisions at micro level.
On the basis of verticals: Verticals covered are based on various industries where indoor location market is applicable to. These are
• ‘Offices and commercial buildings’
• ‘Government, public safety and urban security’
• ‘Oil, gas and mining’
• ‘Manufacturing, distribution and logistics’
• ‘Academia and education’
• ‘Travel and hospitality’
• ‘Others’, which includes subways and other pedestrian places
On the basis of Regions: Regional segmentation covers
• North America (NA)
• Latin America (LA)
• Middle East and Africa (EMEA)
• Asia Pacific (APAC)
Advancements in technology in the past few decades have inevitably led to potential growth of Indoor Location across the global market and R&D labs. In the early market space, commercial positioning and navigation systems manifested as GPS devices, which are robust for outdoor environments. Absence of satellite signals in the indoor space clearly indicated the requirement for new research technology which is effective in the indoor conditions. Thus, Indoor Location technologies came into existence.
The increasing customer expectation, along with measures to control infrastructure cost is playing a vital role in shaping the future of Indoor Location market. Even though the adoption of Indoor Location is relatively slow due to lack of research resources, these solutions are expected to grow steadily and are expected to generate strong traction across all the emerging venues, owing to the growing need of ‘social connectivity’, on a real-time basis. Furthermore, Indoor Location impacts asset monitoring and automation at the enterprise level. The technology is expected to bring in integration capabilities of analytical software tools with the existing maps and navigation software; and such applications will further enhance the growth of venues, while ensuring customer privacy and other regulatory policies.
The Indoor Location market is broadly segmented by type of positioning system: network-based positioning, independent positioning and hybrid positioning; by type of software: maps and navigation and location-based analytics; by type of verticals: ‘offices and commercial buildings’, ‘government, public safety and urban security’, ‘healthcare’, ‘aviation’, ‘oil, gas and mining’, ‘manufacturing distribution and logistics’, ‘academia and education’, ‘travel and hospitality’; by regions: North America (NA), Asia Pacific and China (APAC), Europe (EU), Middle East and Africa (MEA) and Latin America (LA). The Indoor Location research report analyzes global adoption trends, drivers and evolving platforms in this rapidly emerging market. The report aims at identifying and evaluating the current market size and future market opportunities.
MarketsandMarkets forecasts the global Indoor Location, Indoor Positioning and Indoor Navigation (IPIN) market to grow from $448.56 million in 2013 to $2.60 billion in 2018. This represents a Compound Annual Growth Rate (CAGR) of 42.1% from 2013 to 2018. The table below highlights the overall market opportunity in terms of absolute dollar value and Year-On-Year (Y-O-Y) growth.
GLOBAL INDOOR LOCATION MARKET SIZE, 2013 – 2018 ($MILLION)
Source: MarketsandMarkets Analysis
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