Market Motive Named a University Business Magazine 2013 Readers' Choice Top Product

University Business’ readers nominated a variety of products that have made a positive difference at colleges and universities this year.

Online PR News – 09-January-2014 – Scotts Valley, CA – Market Motive's Training Curriculum has been selected as a University Business Readers’ Choice Top Product for 2013.

The award recognizes the most innovative products in higher education that university leaders are using to help their schools excel. The editors of University Business selected the winners from hundreds of nominations based on the quantity of nominations and the nominees’ testimony of the product.

“The fact that we saw an increased response in the second year of this recognition program is a testament to the interest that higher ed leaders have in products for improving educational outcomes and operational efficiencies,” says JD Solomon, editorial director of University Business. “All of the honorees in our Top Products program should be very proud of their achievement.”

Market Motive, the premiere developer of educational curricula for the internet marketing industry, received the award for their web-based digital marketing training and the ease of integration into higher educational institutions.

World wide, colleges and universities are using Market Motive’s web-based digital marketing training in SEO, Analytics, Conversion, Social Media, PPC, Mobile, Display Advertising, and Content Marketing to prepare their students for a career in an expanding industry. The streaming video-based curriculum is the most comprehensive and authoritative in the industry, and was the first to be OMCP® Certified. The faculty of recognized industry experts, and the full time staff of course designers, editors, and writers are dedicated to the task of keeping the curriculum current and relevant, and new materials are constantly added to keep pace with the rapidly evolving industry.

Educational institutions are having great success, and enjoying recognition for, delivering the Market Motive curricula as part of their academic and non-credit programming. The content is utilized in both blended and fully online environments, in undergraduate, graduate, and professional development courses. In November 2013, Athens University of Economics & Business won the AMBA’s MBA Innovation Award 2013 for their blended program. The list of higher ed institutions offering Market Motive's curricula continues to grow, with institutions like Palm Beach State College, Benedictine University, Oakton Community College, Ashworth College, University of Tennessee/Chattanooga, Santa Monica College, and Robertson College delivering successful - and award winning - programs to their communities.

Market Motive is proud to offer an educational product that’s easily integrated into any learning environment, and is honored by Business Magazine’s recognition of that achievement.

"We are thrilled about this award,” says Scott Milrad, Market Motive’s VP of Education. “We strive to create innovative curriculum and put it into the hands of educators who share our dedication for equipping students for success in today's business and marketing world. Winning a Top Product Award affirms our choices and says a great deal for the industry, the format of higher education, and the future of digital learning."

Winning the University Business Readers’ Choice Top Product for 2013 was a perfect way to wrap up the year, and Market Motive is excited to launch into 2014 and expand their digital training offerings to even more institutions.

About University Business
University Business is the most widely received, most regularly read publication for higher education leaders at two- and four-year colleges and universities nationwide. UB provides cutting-edge coverage of higher education technology, news, finance, policy, profiles and more to this exclusive audience across print, digital and in-person event platforms, including the annual higher ed technology conference, UBTech. Independent surveys have proven that year after year, no other higher education management publication matches the reach, readership and audience engagement of University Business. For more information, visit

University Business contact:
JD Solomon
Editorial Director
District Administration magazine

About Market Motive:
Market Motive publishes a complete end to end online curriculum that covers the latest essential practices in online marketing and sales. Instructional videos, certification tests, and course components are constantly updated and stream through a network of partners that includes leading universities, industry associations, and training providers, as well as Market Motive’s own learning portal. The curriculum is guaranteed to be authoritative, and is constantly updated by bestselling authors, keynote speakers and industry leaders as the digital landscape changes.

Participants in the market Motive program view online courses and interact with faculty to learn the latest online marketing practices. The structured curriculum includes web-based training videos, weekly live webinars, and online testing. After testing and certification, certified professionals stay current via updated video lessons, conversations, and interactive workshops with the online marketing industry’s bestselling authors and speakers. Market Motive also provides faculty-coached web-based training in SEO, Web Analytics, Social Media Marketing, PPC Advertising, and Conversion Optimization. These Master Certification courses are 100% online, and include weekly coaching, a final project defense, and endorsements from the top authors and thought leaders in online marketing.

Ongoing memberships are available to groups and individuals for training updates.
White-label and reseller opportunities are available for higher learning institutions, training providers, and professional organizations of all sizes.

Market Motive was founded in 2007 by Michael Stebbins, John Marshall, and Avinash Kaushik and is based in Scotts Valley, California. For more information, visit or call (831) 706-2369.


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