Collaboration brings together Spain's most promising future fashion and film exports

Up and coming fashion designer Eduardo Rivera selects promising Spanish export, actor, Alfonso Bassave as the face of his Autumn Winter 2010 campaign.

Online PR News – 07-July-2010 – – Launched only last year, new Spanish menswear label Eduardo Rivera has embarked on an exciting marketing campaign for it’s third collection by featuring rising Spanish film star, actor Alfonso Bassave, as the face of its EDUARDO RIVERA AUTUMN WINTER 2010-11 campaign.

By teaming Eduardo Rivera and Alfonso Bassave, the campaign brings together two of Spain’s fastest rising stars and most promising future exports.

Already subject to increasing demand from the best multi-brand stores in Europe and the US, the EDUARDO RIVERA Autumn Winter 2010-11 collection’s catalogue was released this week, coinciding with it’s arrival in stores.

Having just shown the Spring Summer 2011 collection at the prestigious Tranoï man shows for Paris Fashion Week, designer Eduardo Rivera has returned his focus to promoting the current AW 2010-11 collection, for which he selected the young and charismatic Alfonso Bassave to model the clothing. The designer selected Bassave for his charismatic looks and strong personality, characteristics that he hopes come through in the collection’s marketing campaign, communicating the young and restless spirit of the brand to the modern, fashion-conscious man for whom he designs.

Alfonso Bassave is on the cusp of launching his international career in his first English language feature film, There Be Dragons, directed by famed director of The Mission and The Killing Fields, Roland Joffé.

This Making-Of Video of the recent shoot of EDUARDO RIVERA's Autumn-Winter 2010-11 Collection Look Book, created by Jaunjo Mart, shows Alfonso Bassave with photographer Isaac Morell, the designer Eduardo Rivera and the photo-shoot crew at work behind-the-scenes.

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