Blackpool: A feast of activities, whatever the weather
08/16/2009

Blackpool is set to take the British wet weather by storm with a little help from SKV Communications.

Online PR News – 16-August-2009 – – Blackpool is set to take the British wet weather by storm with a little help from SKV Communications.

The seaside resort are continuing their huge success from the innovative French-flavoured marketing campaign for the resort and are due to launch a daily YouTube weather forecast from the resort.

The weather reports will be provided by characters including contortionists, magicians, clowns and even a diver who will give his full report from the SEALife Centre.

The service was launched after SKV commissioned an ipsos MORI poll which revealed that 48 per cent of British adults are more likely to trust local rather than national news sources to give the most accurate forecast.

Out of those surveys nine per cent of people trust their own instinct the most, with most believing old wives tales, superstitions, sayings such as ‘red sky at night, shepherd’s delight’ are trusted the most in this respect.

Geraldine Vesey, a director at SKV Communications, said, "The micro-climate in Blackpool is a subject that came up in virtually every conversation we had in Blackpool with the tourism team and this initiative is a direct way of communicating that Blackpool does indeed have better weather than is reported in generic forecasts for the whole region that brush over the fact that it's on the coast on a flat plain.

"The survey demonstrated that people don't really trust weather forecasts, so creating our own on-the-spot one will be a real help when people are planning days out."

Helen France, executive director of regeneration and tourism at Blackpool, said, "Places like Blackpool, which has its own micro-climate, are often sunny when places close by are overcast.

"We can often be overlooked by generic regional forecasts, which mean we can miss out on potential revenue from tourists.

"As a resort we wanted to do something proactive, so our daily weather webcast will give people the chance to see how nice the weather is before coming for a day out and more importantly won't miss out on a day's activity because they think it's raining.

"Even if it is raining, there is still plenty to do here."

This new way of attracting people to the seaside resort is proving popular with tourists as they are provided with more detailed information about their trip to the seaside resort.

The YouTube weather reports will allow tourists to plan their trip more effectively, working around the unpredictable British weather.

Luckily for holiday makers, Blackpool have a wide range of indoor and outdoor activities to cater for any situation whether sun, wind, rain or storm.

The popular seaside resort has a wide range of casinos, bars, clubs, fun fair, bingo halls, amusement arcades, shows, zoo, sea life centre, and historical attractions such as the Blackpool Tower to grab your attention.

Catering for all genders, ages, personalities and interests, you can’t go wrong with a trip to Blackpool as there really is something for everyone.

And the same goes for accommodation too.

Blackpool has a wide range of accommodation to suit everyone’s needs and requirements. Whether you are looking for self catering cottages or apartments or Blackpool hotels you are sure not to be disappointed with the choices on offer.

And hundreds of different types of accommodation can be found at http://iknow-northwest.co.uk The website features hundreds of Blackpool hotels across different locations within the seaside coast to suit everything you are looking for.

Each of the hotels listed on the website feature descriptions, pictures, prices, location, local attractions and full details of how to book. Some of the hotel profiles feature information on availability in a calendar format so you can plan your trip effectively and efficiently.

The team at http://iknow-northwest.co.uk know the importance of a holiday for many families and make sure they feature a variety of information about local attractions, things to do and see as well as full information about the areas and the properties featured on the website.

For example, if you are looking to book a Hen do for the Bride-to-be, the http://iknow-northwest.co.uk website has successfully categorised all hotels that cater for hen or stag do’s.

The same goes for family holidays, couples, wedding receptions and much much more.

For more information about how to feature your property on http://iknow-northwest.co.uk or to book your holiday to the popular seaside resort, visit http://www.iknownorthwest.co.uk or call 0844 372 9090.

NOTES TO EDITORS

The http://iknow-northwest.co.uk website is part of a larger online consultancy company called http://www.iknow-uk.com

The firm specialise in rental accommodation, providing a platform for people to advertise their properties to rent across the UK.

The company’s main internet advertising websites are http://www.iknow-yorkshire.co.uk, http://www.iknow-northwest.co.uk, http://www.iknow-lakedistrict.co.uk, http://www.iknow-devon.co.uk, http://www.iknow-cornwall.co.uk and http://www.iknow-wales.co.uk

The online marketing site is keen to expand their sites, adding http://www.iknow-scotland.co.uk, http://www.iknow-somerset.co.uk, http://www.iknow-dorset.co.uk and http://www.iknow-kent.co.uk to their site in the last 12 months.