25% of Air Show Attendees to be of Hispanic Descent
07/05/2010

The Miramar Air Show presents the perfect opportunity to attract Hispanic consumers.

Online PR News – 05-July-2010 – – San Diego, CA Marketing and advertising professionals have known for years that Hispanics make up the fastest growing minority population in the United States. This simple fact has shaped marketing campaigns and directed advertising efforts for as long as it has been known.

This year, the Miramar Air Show in San Diego, CA is expected to draw an audience of approximately 700,000 spectators over the course of the three day event, scheduled to begin on October 1st. Based on past trends, 25% of Miramar Air Show visitors are expected to be of Hispanic descent.

Businesses that offer services specifically targeted to Hispanics, and even businesses that have a product or service that members of the Hispanic community might be interested in, are encouraged to purchase one of the several sponsorship options (http://www.miramarairshow.com/spons_info.html) that the Miramar Air Show has to offer. As a sponsor of the air show, businesses can contribute positively to the military community while exposing their brand, product, and/or service to a broadcast-sized audience. All proceeds from the sale of sponsorship options are used to fund military programs that improve the quality of life for our military and their families. These programs include counseling, family services, fitness programs, recreation, entertainment, and special events.

The Miramar Air Show is not only the largest event in Southern California; it is also the largest military air show in the world. Admission to the event is free, as is parking and blanket seating. Guests of the air show are treated to aeronautical demonstrations by military and civilian aviation legends, including the U.S. Navy Blue Angels and the Canadian Forces Snowbirds. The list of pilots and teams that will be attending the Miramar Air Show is made up of performers that have been drawing crowds all over the world for several decades. The popularity of these performers almost guarantees a massive spectator turnout.

Sponsorship space is limited, so businesses interested in reaching the large Hispanic audience that will be in attendance at the 2010 Miramar Air Show are encouraged to purchase a sponsorship package now. Each respective business will be matched with a dedicated and professional team of sponsor liaisons that will be available to answer questions and guide the sponsor from the time they purchase a sponsorship option to the end of the event on the evening of October 3rd.

Sponsorship opportunities (http://www.miramarairshow.com/spons_info.html) are available for businesses on any type of budget, from local small businesses around the Southern California area to large international corporations that want to increase their exposure in the South Western United States.

contact:
Marine Corps Air Station Miramar Marketing & Sponsorship
P.O. Box 452008 San Diego, CA 92145-2008
Contact: Suzi Gold, Director of Marketing
Bus: (858) 577-6365
Fax: (858) 577-6762

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