Marketing Expert Launches Site to Help Clients Write Advertising Copy

Matthew O’Connor, direct response copywriting expert, leverages industry expertise and proven, time tested copy techniques to help entrepreneurs realize product launch success.

Online PR News – 03-July-2010 – – Matthew O’Connor leverages his impressive industry background as the cornerstone to his new site,, and promises to deliver cost effective advertising copy to clients. Matthew is an accomplished marketing expert, with over a decade spent in the cut-throat infomercial, marketing and sales industry, and is uniquely qualified to help entrepreneurs develop effective, conversion-maximizing advertising copy to accompany their product launch.

Successful product developers know that well written direct response advertising copy is the most important element in their marketing mix, one that can easily dictate the immediate and long term prospect of any product they bring to market.

Unfortunately, when marketing instruments are not expertly crafted, they end up offending potential customers, who can smell a second rate sales job from a mile away. To avoid this, it is vital that entrepreneurs engage an expert direct response copywriter who can craft an effective, compelling, high converting direct response ad appropriate for the product and its target audience.

Reality is -- potential customers care less about the company or the features of the product and more about what the product can do for them. Crafting advertising copy with this perspective in mind is what separates an advertising copywriter from the rest of the writing community.

“When a potential customer encounters a product or service, the one question that must be answered to their satisfaction is what’s in it for them. Advertising copy that answers that question in a compelling manner will have an opportunity to convert the curious into a buyer” notes Matthew O’Connor, the brains behind

About: is a site dedicated to helping entrepreneurs increase their sales with profit-boosting tactics from top copywriter Matt O'Connor.