Elitify Announces the Launch of its Home Section for Discerning Customers

With increasing focus on socializing at home, the home décor industry has come under focus. To capitalize on this market, Elitify.com is offering stylish home décor items and accessories from reputed, internationally acclaimed brands.

Online PR News – 30-November-2013 – New Delhi – With increasing focus on comfortable living, today’s elite don’t want to restrict themselves to dressing in style, they also want to live in comfort and style. Focus on homes that make a style statement while retaining comfort has intensified. Now, people who dress in style want to live in style too. As a result, people have begun looking for home décor items that complement their personal style statement. That is why the demand for home décor items from internationally acclaimed designers has intensified. People are now looking for brands such as Pottery Barn, Martha Stewart, and Lenox.

According to Technopark, the home decor market in India is equally distributed between decorative items and furniture and has shown tremendous growth in recent years. It was estimated to be worth approximately $13 billion in 2010; and it is predicted that home decor will be worth approximately $20 billion in another two years.

All this has been made possible by changing market trends. Most high society people want to decorate their homes so that their homes are an extension of their personal style statement. In search of quality, plenty of people are realizing the importance of quality over quantity and want to own world-class furniture and home décor items instead of their cheaper imitations. This is supported by the fact that the young generation also wants to make a style statement with their homes. In fact, today the average age of people preferring to make a unique statement with their home and furnishing has reduced from 40 to 27.

Amit Rawal, the founder of Elitify.com agrees, “with decreasing average age, buyers are now more conscious of what their homes look like. They want their homes to reflect their own personal style and want quality items that reflect the best of the industry.”

Co-founder of Elitify.com, Anahat Rawal, supports that statement, “today, people do not shy away from demanding quality home décor items from the best brands in the home décor industry. People want to own and show off the latest international brands at their homes.”

That is why Elitify has introduced its Home décor range of items for the elite customers. These items range from kitchen essentials and bar accessories to beddings and other home décor items. With an impressive range of glassware, towels, cutlery, cookbooks, kitchen appliances, table linen, duvet covers, sheets, clocks, candles, fragrances, photo frames, showpieces, and divinity items, Elitify has everything the elite customer needs to entertain in style.

In addition to the impressive range of items, Elitify also offers a wide variety of internationally acclaimed brands. A few examples of these brands are 360 Degree, Agraria, Anthropologie, Ashton Stutton, Capri, Crystal Clear, Dansk, DecoMates, Fiesta, FCML, ISTEEL, Kikkerland, Lenox, Lorren Home Trends, Luigi Bormiolli, Luminarc, Malt and Barley, Martha Stewart, Mikasa, OXO, Pointehaven, Pottery Barn, PORTMEIRION, Quest, Royal, Sherry Kline, Sophie, Tommy Hilfiger, Torre & Taque, True Décor, Vandor, Voluspa, Winter Nights, Zara, and Zou. There is something for nearly everyone.

About Us :
Elitify.com is one of India’s premier style lounges that offer luxury designer products that enable the intelligentsia to make their own style statement. Offering products from a wide range of internationally acclaimed brands for the entire family, including menswear, womenswear, kidswear, and home furnishings, Elitify is a one-stop shop for all kinds of clothing, footwear, handbags, gadgets, accessories, and home décor items.