Domino’s Pizza introduces Fresh Pan Pizza - TASTIEST PAN PIZZA.EVER.
11/25/2013

TASTIEST PAN PIZZA.EVER. that kicks you with smooth buttery flavored crunchy bites and extra cheese till the Edge…

Online PR News – 25-November-2013 – Noida, UP – Domino’s Pizza, India’s fastest growing restaurant and number one home delivery Pizza chain in the organized food sector, launched its new offering – ‘Fresh Pan Pizza’ – a delectable crust innovation which has no less than 5 things to offer- It is soft, buttery, cheesy, crunchy and made-to-order fresh. The blend of these 5 unique attributes makes the Fresh pan pizza the tastiest Pan Pizza one can have. It is this point that the Brand wanted to accentuate in their intended positioning of the Fresh Pan Pizza - the tastiest pan pizza ever.

With a focus to offer something new to its customers and maintain its dominance in the market, Domino’s has tried to bring in a complete innovation with the ‘Fresh Pan Pizza’.. It’s a freshly made pan-baked pizza with deliciously soft, buttery and crunchy bite. It is Available in medium size but across all existing topping combination. The idea is to let the customers enjoy the extra cheese and the crunchiness at the same time while enjoying their pizza. Domino’s has also launched two TVCs to communicate about the new offering. Being true to their brand promise, “Yeh hai rishton ka time”, the campaign revolves around coming together of close friends albeit in a mischievous and fun manner with Domino’s Fresh Pan Pizza being the catalyst in this case. Along with mainline, the Brand has also leveraged platforms like Facebook, Twitter, Youtube etc. to create a buzz around the new campaign.

You can relish the New Fresh Pan Pizza with an introductory offer where you Buy a Fresh Pan Pizza and get 50% off on the second pizza of the same or lesser value. So, order the Tastiest Pan Pizza. Ever. You can chose to call 6888888 or place your order online @ dominos.co.in.

Go Ahead and Indulge!

Fresh Pan Pizza is available in Medium size “For More Information Visit www.dominos.co.in

Notes to Editor

Jubilant FoodWorks Limited (JFL) was incorporated in 1995 and initiated operations in 1996. JFL is India's largest food service company, with a network of 489 Domino's Pizza stores (as of 30th June 2012) across 110 cities. JFL & its subsidiary operate Domino's Pizza brand with the exclusive rights for India, Sri Lanka, Bangladesh and Nepal. The Company is the market leader in the organized pizza market with a 54% market share and 70% share in the Pizza home delivery segment in India. The Company also has exclusive rights for developing Dunkin' Donuts brand and operating restaurants for India and currently has launched 3 Dunkin' Donuts restaurants in India (as of 30th June, 2012).

Domino's India
B 214, Phase II, Noida - 201305
Ph: +91-120-4090500
Fax : +91-120-4090599
http://www.dominos.co.in/menu/choice-of-crusts/fresh-pan-pizza