Leading South Asian content distributor YuppTV available on the newly launched PS4

• YuppTV one of the twelve apps on opening day of PS4 launch

Online PR News – 21-November-2013 – Hyderabad, AP – Hyderabad, November 20, 2013: YuppTV, the leading OTT player delivering more than 150 Indian television channels, 4,500 daily videos, 600+ movies, live events, and more, announced the launch of its branded application on the PlayStation®4 (PS4®) computer entertainment system in the U.S. The PS4, which released globally on the 15th of November 2013 has been the most highly anticipated video game console on the market. YuppTV is the only South Asian app on PS4 and is one of the 12 apps which released on day 1 of the PS4. Yupp TV’s app on the PS4 allows the South Asian consumer access to a variety of Indian programming content.
Mr. Uday Reddy of YuppTV, said, “We are extremely pleased to make YuppTV available to PlayStation 4 owners in the U.S. Our on-demand service offers the largest Indian channel portfolio with major networks. YuppTV on PlayStation 4 will further our momentum in the U.S. market and will help us solidify our position as the number one destination for Indian programming.”
YuppTV is the world’s largest Internet TV provider delivering more than 150 Indian TV Channels, VODs, TV Shows, Movies, Events and a lot more across 12 major Indian languages. Currently, YuppTV is available globally, with the US, UK, Europe and Australia being the mainstream markets. Consumers can view the channels online through multiple Internet enabled devices like PCs, Smart TVs, Smart Blu-Ray players, set up boxes, SmartPhones, Tablets and Dongle.
“Making YuppTV’s programming available on the PlayStation4 will also provide an opportunity for broadcasters and content providers to reach millions of households instantly. Production companies have the ability to release movies in the U.S. on the same day of theatrical release, thereby ensuring that fans can enjoy this new content in the comfort of their living room. We also believe that the already existing consumer base of YuppTV would increase the subscriber base of PS4 ,” added Mr.Uday Reddy of YuppTV.
Mr. Phil Rosenberg, Senior Vice President, Business Development and Publisher Relations, SCEA said , “PlayStation is deeply committed to providing the most immersive gaming and entertainment experiences to gamers. The PS4 is the most powerful gaming system ever created, which enables us, along with our partners to add amazing entertainment options to the platform that we know PlayStation fans are going to love.”

About Global Takeoff Inc
Global Takeoff Inc. is a global leader in providing converged OTT (over the top) live TV and Video on demand Solutions. It is a six year old company with its headquarters in Atlanta, GA, and having branch offices in the USA and India.
The company through its platform is the leading OTT player delivering more than 150 Indian TV Channels, more than 4500 videos (daily), Movies, Live Events and a lot more, to the six screens for Video content consumption i.e. Connected TVs, Internet STBs, Smart Blu-ray players, PCs, Smart Phones and Tablets. The service currently has one of the industry’s highest content usage per subscriber.
The YuppTV platform-as-a-service (PaaS) solution is GTO’s White Label OTT solution which enables content owners, broadcasters, telecom and mobile operators to deliver live TV and video-on-demand over six screens. For the first time, video content providers and operators have access to a turnkey, end to end, managed OTT solution for distributing and monetizing content - anywhere in the world at the lowest cost of ownership and delivery.
The mission of the company is to make it simple and instant for Broadcasters to deliver live TV and VOD anytime and anywhere in the world to any internet enabled device.