Dhoom 3 Helmets- Steelbird launch Officially Licensed Dhoom 3 Helmets

Dhoom: 3 Helmets soon for the Indian Biker!
Steelbird launch Officially Licensed Dhoom:-3 Helmets

Online PR News – 20-November-2013 – New Delhi, India – Dhoom: 3 Helmets soon for the Indian Biker!

Steelbird launch Officially Licensed Dhoom:-3 Helmets

As per Mr. Rajeev Kapur (MD – Steelbird Group),New Delhi- Steelbird Hi-tech India Ltd.(Steelbird- Bieffe – World’s No.1 company – An Indo Italian collaboration Company)has entered into a licensing agreement with India’s premiere film Studio, Yash Raj Films’ Licensing division. The agreement will enable Steelbird helmets to leverage the enormous popularity and awareness of the Dhoom film franchise. And the much awaited Dhoom 3 which releases worldwide on December 20, 2013.

Commenting on this new licensing venture, Mr. Rohit Sobti, VP- Licensing & Merchandising, Yash Raj Films, stated, “Helmets are a safety feature that more and more riders are using to help insure safety on their daily commute, and also as lifestyle statement. We are delighted to have Steelbird Helmets as a Dhoom:3 licensee. The company is producing an outstanding range of D:3 helmets that feature exciting graphics based on the film, and are an excellent choice of a safe and reliable helmet. “Announcement by Steelbird of their D:3 helmet product line comes on the heel of the company’s release of their new MTV branded Riding gears, which is already in high demand.

Adding one more category to its already existing vast range of product line-up is an all new Dhoom:3 range of helmets that will be launched soon. This launch will be a thrill for the passionate biker as they will be able to get the feel of an uncompromised biking experience with these sturdy helmets.

Speaking on behalf of Steelbird Hi-Tech India Ltd, Mr. Shailendra Jain, Head of Sales & Marketing commented, “We are delighted to be associated with Yash Raj Films. Steelbird has always been in the forefront of creating innovative products, and our DHOOM:3 product-line is an excellent addition to our exciting range of products. As a responsible company we want to stress the importance of the safe riding. We believe that our new D:3 line provides an excellent means of promoting the use of helmets by riders of all ages.”

So Message from Mr. Shailendra Jain for motorcycle riders out there - to ride in style you need a Steelbird D: 3 Helmet; a perfect combination of design and edginess that will make heads turn while you are on the go!

About Steelbird Hi Tech India Ltd

Steelbird is the oldest manufacturer of ISI helmets in India. Steelbird has India’s biggest helmet manufacturing set up in Baddi (Himachal) with the capacity of producing 8,000 helmets a day. The company is having technology tie up with International Brand including M/s NAVA S.r.l, ITALY and M/s GP ONE S.r.l, ITALY. Besides Bieffe Helmets which are world popular for racing championships.Steelbird range of helmets includes over 30 models along with 6-8 variants per model. Steelbird produces vide variety of open face and full face motorcycle helmets like Safety Helmets, Ski Helmets, Bullet Proof Helmets, Grand Prix racing Helmets, Integral Helmets, Off Road Helmets Moto Cross Helmets etc in different from XXS to XXL catering to all customer segments Viz Men, Ladies and Kids. Steelbird has first time in the country successfully design and develop helmet by using Carbon Fiber, the material which is used in aero plane and in the Ferrari cars.

More information about the Company can be found at www.steelbirdhelmet.com

About Yash Raj Films Licensing (YRF)

Yash Raj Films (YRF) is the foremost production company in the Indian film industry and Bollywood’s premier independent studio conglomerate. A number of the industry’s highest grossing films have been produced and distributed under the YRF banner. Located in Mumbai, YRF owns and operates a state-of-the-art fully integrated studio incorporating an elaborate post-production facility, merchandise licensing division, design, marketing, internet and digital departments that annually produce a slate of award-winning films. With its own talent management company, YRF also operates both music and home entertainment labels. YRF manages global distribution of its own films. In addition to Mumbai, distribution offices are maintained in New York, London and Dubai. Recently, the company announced its foray into international production with the opening of YRF Entertainment located in Hollywood. Through its combined resources, YRF is an integral part of the India’s entertainment industry.

More information about the Company can be found at www.yashrajfilms.com. You may also connect with YRF on Facebook (www.facebook.com/yrf ), Twitter (www.twitter.com/yrfmovies ) and YouTube (www.youtube.com/yrf ).