G-Code, a magazine for Christian entrepreneurs is driving the evolution of print publishing with a new augmented reality application.
Online PR News – 20-November-2013 – Naples, FL – G-Code, a magazine for Christian entrepreneurs is driving the evolution of print publishing with a new augmented reality application.
Showcased at Naples, Florida coworking space on November 19th, what is being called “Interactive Motivational Posters, on Steroids” in the blogosphere, were revealed for hands on testing by entrepreneurs and startups.
Heralded by G-Code Magazine’s website and on HP MagCloud as the ‘Digital EZ Button’, the virtual reality posters allow users to beam in trending news, inspirational travel ideas, interviews with music artists, and how-to articles for a wide variety of daily small business challenges. With the wave of a tablet or smartphone and a free augmented reality app posters come to life in 3D for on-demand content, seamlessly blending print and digital.
Seemingly ahead of the curve the ‘G-Cloud’ branded posters officially rolled out on the same day that Venture Beat’s Dylan Tweney proclaimed “Small business websites might as well go 100% mobile in 2014. While Forester Research recently forecast mobile payments to rise to some $90 billion by 2017.
Interactive, cross over technology such as this augmented reality app not only provides a dynamic edge which could help keep the print industry alive, but also creates a new, affordable, and rapid to deploy marketing medium for small businesses.
The Android and iPhone augmented reality apps from G-Code Magazine which the publisher plans to not only use in posters but in regular magazines as well serves up a platform which can be leveraged by small businesses and startups for marketing through, and which can be fully customized, including white label options.
With these 3D, virtual reality display advertising materials already making their way into hot coworking spaces, real estate offices and other venues advertisers could find this a highly targeted, high ROI lead generation solution.
However, while the potential applications are virtually endless G-Code Magazine’s co-founder Tim Houghten specifically states that the motivation behind the innovation simply stemmed from the publication’s initial mission to “inspire and empower entrepreneurs and CEOs, and to drive a movement in more ethical and socially conscious enterprises”, as well as to “create a solution for a print industry issue which no one else seemed to have an answer for”.
It is true that while Google augmented reality glasses may be gradually working their way towards main stream use, until now most print publishers and tech firms have failed to innovate and actually combine the two industries in an effective medium which can be leveraged by business and be valuable to consumers immediately.
Whether this will be the ultimate game changer that disrupts the direction of both augmented reality app development and print will have to be seen. In the meantime entrepreneurs and business owners can visit the company on the web for more information at http://g-codemagazine.com
About G-Code Magazine: G-Code Magazine is a print and online magazine designed to inspire and empower Christian entrepreneurs to build successful, ethical and socially conscious enterprises.