Companies are finding they need to be more aggressive in the online arena while, at the same time, they face budgetary constraints. Finding the right balance and direction for a business’ online strategy is a challenge for even the most sophisticated marketer.
Online PR News – 30-June-2010 – – WESTBOROUGH, MA – With more and more customers turning to the internet to conduct research and make buying decisions, businesses must overcome stiff online competition, keep pace with rapidly changing technology, stay current with the latest consumer trends and achieve quantifiable results. Companies are finding they need to be more aggressive in the online arena while, at the same time, they face budgetary constraints. Finding the right balance and direction for a business’ online strategy is a challenge for even the most sophisticated marketer.
To help sales and marketing professionals navigate today’s increasingly complex online terrain, Wakefly, a leading web development and online marketing firm, recently announced the upcoming launch of a webinar series. Join experts like Jeff Demers, Wakefly’s Director of Marketing, to gain valuable insight into all aspects of online marketing, including Wakefly’s “Harnessing the Power of Social Media Marketing,” back by popular demand. Other topics include:
• Getting the pulse on Google analytics
• Foundational concepts of successful B2B search engine marketing
• Managing B2B enterprise content management systems
• Increasing lead generation for B2B companies
• Assembling virtual marketing teams
Find out how businesses are using Search Engine Marketing to drive traffic to their B2B websites and discover creative solutions for meeting all of their online marketing needs while reducing costs. In addition to understanding the experiences of your peers, you will also learn effective strategies to launch, redesign or develop a B2B website and isolate what's working and what isn't in the ever-changing world of Social Media Marketing. In this powerful webinar series, the Wakefly team will guide you through proven processes to better track the efficacy of your website and gather valuable data about campaign results, as well as pinpoint the common pitfalls that often impede success.
The free Webinars begin on July 22, 2010, with subsequent sessions scheduled to run once a month through the end of the year. The 45 minute sessions begin at 1 p.m. EST. To register or view a complete listing of Webinars and dates, visit http://www.wakefly.com/lp/search-marketing-webinar.aspx.
About Wakefly – Wakefly is a web development and online marketing firm specializing in design, lead generation and conversion tools that will deliver a high return on investment. The Company offers a proven
process to optimize marketing initiatives across both online and offline channels in order to drive higher numbers of visitors to a web property. Their expert team, with diverse backgrounds in marketing, technology, and creative, has the combined experience to make marketing easy. The Company is committed to delivering high-value leads and measurable ROI. For more information, please visit http://www.wakefly.com or call (508) 616-2042.