How a Fresh Corporate Identity Can Change the Face of A Business

Steven Ford, Creative Consultant of dzine it, Inc., a respected New York graphic design powerhouse, discusses how a new corporate logo can recharge your business during the current economic downturn.

Online PR News – 13-August-2009 – New York, New York – A company’s logo is an essential part of marketing and, often, it can mean the difference between being remembered and being forgotten. Even if your company provides the best service out there, against your competitors, without a good corporate logo or identity, your chances of being remembered are diminished.

“Customers are comfortable when they see a brand that they recognize,” says Steven Ford, Creative Consultant of dzine it, Inc., a leading Manhattan graphic design firm that specializes in corporate identity and branding. “An updated corporate logo, if done properly, can help boost sales and, in this current economic climate, every business can use a boost.”

The staff at dzine it, Inc. has a knack for showcasing a company’s reputation and mission through its corporate design, according to Ford, because they are experts in visual communication.

“A picture is worth a thousand words,” says Mr. Ford, “and that is the idea behind a good corporate logo. A business’s identity is almost as important as the business itself, regardless of the service or product that it offers.”

With a new or updated company logo, the implementation of the new branding is also an essential marketing component. That’s why dzine it, Inc. offers an array of affordable graphics packages that not only include a new or updated logo design, but the production of an array of other related materials such as postcards, signs and banners, stationary designs and much more.

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

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