Greater El Paso Association of REALTORS Launches Mobile Real Estate App on Smarter Agent's Platform
11/15/2013

The Greater El Paso Association of REALTORS, which serves more than 2,000 real estate professionals in far west Texas and southern New Mexico, partnered with Smarter Agent to launch the El Paso Homes Search mobile app.

Online PR News – 15-November-2013 – Collingswood, NJ – Buyers and Sellers Have Access to Accurate Real Estate Information on Any Mobile Device

Real estate search has changed dramatically. Gone are the days of looking for listings in the thick MLS book, printed on a weekly basis and available only through the local real estate office. Today’s real estate search is instantaneous and done on-the-go, as more and more home buyers use their mobile devices to search for properties while they are out and about in new neighborhoods.

According to a survey by the National Association of REALTORS and Google, 89% of recent home buyers reported using mobile search at some point throughout their process of buying a home, while 68% reported using mobile apps.

But not all mobile real estate search is created equal. While third party apps claim to provide the latest real estate data, they often do not have direct access to the Multiple Listing System (MLS), the source of the once popular printed real estate book and the official database of real estate listings. This means that their data can often be out-of-date.

The Greater El Paso Association of REALTORS, which serves more than 2,000 real estate professionals in far west Texas and southern New Mexico, recognized the need to provide their agents and today’s home buyers and sellers with the latest real estate data available on any mobile device. Last fall, they partnered with Smarter Agent to launch the El Paso Homes Search mobile app, a free mobile application that gives today’s real estate consumer a direct feed into the MLS. Updated throughout the day, the app provides local buyers and sellers with accurate real estate data, searchable by GPS location, or any number of other search criteria. The app is free to download and use for both members and consumers.

Most recently, the Greater El Paso Association of REALTORS launched a special offer for their members, which allows them the opportunity to get a custom branded version of the mobile app. Free for the first 60 days, the custom branded version features the agent’s brand and contact information. Once the app has been shared, users can easily get in touch with that agent via phone or email when they find a property they love. It’s a great source of information for today’s consumers and allows them to build strong relationships with their real estate agent directly.

“Today’s real estate market is moving at a rapid clip. Agents and their clients need access to the latest real estate information in real time and on-the-go,” said Smarter Agent CMO Philip Charles-Pierre. “The Smarter Agent Team is excited to be able to offer thousands of agents and the clients they represent this information.”
For more information on the Greater El Paso Association of REALTORS mobile app and this special offer, visit sa.elpasorealtor.com.

About Smarter Agent: Smarter Agent (http://home.smarteragent.com/) is a mobile application pioneer that has created the first scalable mobile cascading Platform as a Service (PaaS) that enables widespread content distribution to consumers through native and HTML.5 apps. Smarter Agent’s Mobile technology can transform any single global app suite into thousands of mobile solutions personalized for each member of a sales team.