The founding of the BLACK MARKET ART FAIR is a reaction to the increasing need of emerging artists for self-marketing. The BLACK MARKET ART FAIR wishes to be a launch pad in the established art market and simplify its access for the artists.
Online PR News – 14-November-2013 – Berlin – Berlin, Germany, November 14, 2013 -- BLACK MARKET ART FAIR, the online art exhibition for young artists, will take place from February 1 – March 1, 2014.
Online art dealing is still a relatively recent phenomenon. While some see it as an area with great potential, the reaction from others is more reserved. They are often unaware of how internet trading and exhibitions function.
The BLACK MARKET ART FAIR acts at the point where the online and offline art worlds meet. While some visitors search for information online to find out what exhibitions they want to visit offline, others purposefully track down information about artists whose work they already know. The clear advantage of the internet is the high frequency at which visitors and purchasers can occupy themselves with art. This is because art sales require considerable preparation, both online and offline. Sellers can profit from synergy effects if they are linked.
The BLACK MARKET ART FAIR exhibition website enables artists to pull all the threads together. They can link various web pages, for example their own home pages and the website of their next exhibition. During the exhibition, visitors can get in touch with the artists using the contact function. For this reason, it is by all means an advantage that the BLACK MARKET ART FAIR ends after one month. The concept of a finite exhibition rather than a permanent one allows exhibitors to exploit their contacts with the (expert) public purposefully and invite them to view their work during the exhibition. A lot of attention can be focused in this way. It is particularly useful if participation in this online exhibition can be combined with offline exhibitions. In this way, artists can give visitors a foretaste of their work or call it to the minds of anyone interested. Art can find buyers both online and offline; having an online presence takes artists quite a lot closer to this aim.
In order to make sure that the exhibitors can also be found after the exhibition, BLACKMARKET ART FAIR will be publishing a virtual catalogue on the website. Visitors have the possibility to collect their favourites and view them at any time. This will keep the artists and their works constantly in their minds. Thanks to this exhibition format, BLACK MARKET ART FAIR too frequently has the opportunity to invite guests to exhibition openings, do public relations work and advertise the exhibition.
Artists, galleries and cultural institutions can apply right away through the website: www.blackmarketartfair.com. Entries will be accepted until December 31, 2013.
BLACK MARKET ART FAIR
+49 0 30 60 90 24 55