New online boutique Gina&Kate brings simplicity and style to e-marketplace
Online PR News – 12-November-2013 – Dallas, Texas – Gina&Kate, an online women’s boutique based in Dallas, Texas, is proud to announce the launch of its website www.ginaandkate.com.
Gina&Kate carries a collection of carefully edited dresses, tops and outerwear. It contains must-haves, chic and stylish looks and classic pieces with an edge. The company aims to simplify the online shopping experience by carrying a smaller catalog.
Before Gina&Kate, founder Maria Mone was frustrated with the choices she found online. Firstly, sifting through thousands of pieces became overwhelming. Secondly, many options were unjustifiably expensive for the quality.
“I always get overwhelmed by the thousands of choices for a black dress on one website,” Mone said. “Then you’re bombarded with all the sales flashes, promotion banners and popups. It’s distracting.”
“If you were going into a store,” she added, “would you want a person bombarding you with what’s on sale every five seconds? Offering help is important, but I want my customers to feel welcome. My goal is to give a calm online shopping experience.”
Mone built Gina&Kate largely on her own. The boutique caters to all kinds of women—working mothers balancing career and family, stay-at-home moms whose career is family and career-driven women aiming to break the glass ceilings of their companies.
She took inspiration from two strong women in her life: her mother, Gina, and mother-in-law, Kate.
“These ladies know their sense of style and embody confidence,” Mone said.
Gina&Kate is also developing its online boutique concept into a much broader role.
“We are adding a new twist on customer experience by celebrating your accomplishments, confidence and sophistication,” Mone said. Gina&Kate will carefully connect with customers through blogging, social media and direct email.
Created with the user experience firmly in mind, www.ginaandkate.com is compatible on current desktop and mobile browsers.
Gina&Kate is a Dallas-based online boutique founded in the Fall of 2013, with the idea that while a woman may change over time, her sense of style and fashion needs stay constant.
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