Deep research report Mobile Location-Market forecast ,analysis and trends 2013 – 2018
11/12/2013

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Online PR News – 12-November-2013 – 12/11/2013 Albany NY – Deep research report Mobile Location-Market forecast ,analysis and trends 2013 – 2018

Location-Based Marketing (LBM) is a form of mobile marketing that delivers mobile display banner ads, paid search ads, and other forms of ads directly to user handsets often within proximity of point-of-sale (POS) location.

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Mobile location based advertising is also increasing and will be almost 65% of total mobile advertising revenue by 2018. LBM is expected to grow 150% by 2020 and location based ad will generate double CTR comparing industry average of 0.4%.

Market growth is fueled by multipurpose use of smart phones & tablet devices such as shopping, entertainment, social networking, mobile commerce etc. Stakeholders' openness toward adopting mobile LBM technology outweighs other growth factors.

This research analyzes the LBM market, ecosystem, market players, and revenue forecast 2013 - 2018.

Report Benefits:

β€’ In depth analysis of mobile location search, coupon and proximity solution providers
β€’ Understand how mobile marketing is a bridge to mobile commerce and the role of location in both
β€’ Understand the latest LBM technology, market adoption trend, consumer spending and merged role of ecosystem players
β€’ Identify emerging OSS and monitoring technologies driving continuous presence/location data from carriers that can be leveraged for mobile marketing
β€’ Identify mobile OS share of LBS devices, global LBM revenue, regional revenue, search vs. display ads wise contribution and market share by ad formats

Companies in Report:

β€’ Apple
β€’ AT&T
β€’ Coupies
β€’ Foursquare
β€’ Google
β€’ Groupon
β€’ Mobile Commerce
β€’ NeoMedia
β€’ Proxama
β€’ Proximus Mobility
β€’ Qype
β€’ Samsung
β€’ Scanbuy
β€’ Shopkick
β€’ Verizon
β€’ Vodafone
β€’ Vouchercloud
β€’ Yahoo
β€’ Yelp
β€’ YourbanDeals
β€’ Yowza

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Table of Contents:

1.0 INTRODUCTION 6

2.0 LOCATION BASED MARKETING (LBM) OVERVIEW 8
2.1 ADVERTISING VS. MARKETING 8
2.2 WHAT IS LOCATION-BASED MARKETING (LBM)? 9
2.3 LBM TECHNOLOGIES 10
2.4 LBM CHANNEL AND COMPARATIVE ANALYSIS 11
2.5 LOCATION-BASED MARKETING VALUE CHAIN 12
2.6 LATEST INDUSTRY DEVELOPMENTS 14
2.7 HOW IS LOCATION-BASED SEARCH HELPING LBM? 16

3.0 ECOSYSTEM ANALYSIS 17
3.1 MOBILE NETWORK OPERATORS 17
3.2 APPLICATION PROVIDERS 17
3.3 CONTENT PROVIDERS 17
3.4 DEVICE MANUFACTURERS 18
3.5 MERCHANTS AND LOCAL COMPANIES 18
3.6 MOBILE SOFTWARE VENDORS 18

4.0 LOCATION BASED COUPON SOLUTION ANALYSIS 19
4.1 COUPIES 19
4.1.1 WHAT IS COUPIES? 19
4.1.2 WHAT DO THEY DO? 19
4.1.3 COUPIES FUNCTIONALITY 19
4.1.4 STRENGTH OF COUPIES 20
4.1.5 BENEFITS FOR BRANDS 20
4.2 GROUPON 20
4.2.1 WHAT IS GROUPON? 21
4.2.2 WHAT DO THEY DO? 21
4.2.3 GROUPON FUNCTIONALITY 21
4.2.4 GROUPON STRENGTHS 22
4.2.5 BENEFITS FOR BRAND 22
4.3 VOUCHERCLOUD 23
4.3.1 WHAT IS VOUCHERCLOUD? 23
4.3.2 WHAT DOES VOUCHERCLOUD DO? 23
4.3.3 VOUCHERCLOUD FUNCTIONALITY 23
4.3.4 VOUCHERCLOUD STRENGTHS 24
4.3.5 BENEFITS FOR BRANDS 24

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