Social participatory website swener.com launches in India
11/09/2013

Content Interactive, a Noida(India)-based company, has recently launched its proprietary platform, swener.com, a social participatory website.

Online PR News – 09-November-2013 – Noida, Uttar Pradesh – Content Interactive, a Noida-based company, has recently launched its proprietary platform, swener.com in India. The platform, Swener.com, is a social participatory website that allows registered users/readers to get their original content [in the form of articles/images/videos] published on the site.

It allows registered users to connect, follow, add members, share photos/videos, cartoons, or simply write a content piece.

While, most of the content is user-generated, the editorial desk at swener.com provides back-hand support, editing the submitted content to ensure quality standards (as evolved by swener.com team), before publishing it on the site.

The platform is the brainchild of professionals from the media and communication industry, Roopa Gupta and Asha Dey, with more than a decade of experience in traditional media, research and social media. “The parable behind creating the platform was to provide a web space to people wherein they could share meaningful content, without being restricted to voice their opinion with a selected few or through a few words,” said Roopa, the founder of the site.

“With technological advancement and the increase of smartphones users in India, swener.com provides a platform for anyone to send in their content, without worrying about sentence structure and grammar, as the editorial team at swener.com provide support to ensure quality checks,” as per Asha, Editor-in-Chief, swener.com.

The platform also allows corporates and other entities to publish their content as sponsored links.

The site is currently allowing only Indian citizens to register and post content.