Press release: Total Licensing launches major TOTAL BRAND LICENSING magazine

Total Licensing launches TOTAL BRAND LICENSING
Major new publication for 2014.

Online PR News – 08-November-2013 – London – London, 7 November 2013: Total Licensing, internationally renowned publisher of global magazines, is launching Total Brand Licensing in March 2014.

This major new magazine will specifically cater to the needs of brands and brand extensions. Covering all aspects of brand licensing around the world, nine core sections will be the central focus of the new publication, including Corporate/Trademarks, Celebrities, Collegiate, Estates, Fashion, Music and Copyright, Non-profit, Sport, and Technology. The magazine will also carry global news, research data, and regular opinion.

Created by publishers who really know the business as a direct response to market demand, ahead of the launch an Editorial Advisory Board is being put together comprising specialists from all walks of the business who will be able to give expert opinion to our readers.

Total Brand Licensing will be published in print, digital and tablet formats and will be distributed to a targeted subscriber list that includes Total Licensing’s 80,000 readers in over 100 countries as well as key executives, manufacturers, retailers and other sectors around the globe – as well as of course being distributed at relevant trade shows. These will include Licensing Expo, Brand Licensing Europe, SMMEX, Buybrand Moscow, Licensing Japan, Hong Kong International Licensing Show, Kazachok Licensing Forum in Paris and many others.

Francesca Ash, Publisher, Total Licensing, commented: “There has long been a need for an information outlet that focuses solely on brands and brand extension, away from the entertainment industry, and Total Brand Licensing does just that. We are very excited about this new publication and the amount of industry buzz about it already is indicative of what a major launch this is.”

Total Brand Licensing will launch in March 2014, and will be published quarterly.

About Total Licensing

Established in 2003, Total Licensing publishes independent, authoritative information on all aspects of licensing and merchandising worldwide.

Total Licensing is the flagship magazine of a group of publications that includes a growing number of territory-specific magazines, including Total Licensing New Europe, Total Licensing Italy, Total Licensing Australia and Total Licensing UK, as well as sector-specific issues such as Total Art Licensing and an online presence through Total Licensing's co-pubished weekly online newsletter, The Total Licensing Report.

Total Licensing’s latest publication Total Brand Licensing will launch in early 2014.

For further information please contact:

Becky Ash / Goran Krnjak /

Total Licensing
4 Wadhurst Business Park
Faircrouch Lane
T: +44 (0) 1892 782 220

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