Catherine Avery, founder of CAIM LLC, an independent investment firm, is invited to speak on the topic of social media at the prestigious Schwab IMPACT conference in Washington DC on November 10, 2013.

Online PR News – 07-November-2013 – New Canaan, CT – New Canaan, CT -- Catherine M. Avery, investment advisor, is a savvy social media fan, having successfully used it to build her own New Canaan, CT investment firm, Catherine Avery Investment Management, (CAIM) LLC. As such Avery has been invited to speak on the topic of social media at the Schwab IMPACT conference in Washington, D.C., November 10-13, 2013. IMPACT is an invitation-only, annual conference considered a benchmark event within the investment industry.

“I am honored and excited to have been asked to speak on social media at this premier event. I want to show how it can drive new business, build brands, distribute content, build thought leadership and deepen client relationships,” says Avery, whose independent, owner-run firm utilizes Schwab Institutional to custody client investments.

According to industry experts social media will become a necessity, not a luxury, for businesses in 2014 ( But until recently the financial services industry has been reticent to fully embrace it because of the compliance issues involved.

“The fact that IMPACT has made social media a prominent topic among its 65 educational sessions this year shows that they do realize that we have to utilize some forms of social media in order to attract and communicate with our constituents,” says Avery. “My session: “Social Media in Practice” will offer conference goers the opportunity to learn how to embrace social media within the industry’s regulatory constraints.”

According to IMPACT'S website Avery will co-host her session along with two other industry professionals. Participants will learn what a compelling marketing channel social media is, and how businesses can use it to achieve a competitive advantage. Avery et al will share ways to use social media for business, demonstrate role-based approaches to social media, explain how to staff for social media and talk about regulatory considerations and best practices.

In 2013 IMPACT expects to host 1,500 advisors and their representatives, 100 independent retirement plan providers, 300 exhibiting companies, 250 Schwab employees and senior managers, as well as journalists from the leading financial services publications for four days of collaborative learning on key industry issues and best practices.

“Attending IMPACT helps us all become better advocates for our clients, our firms and the industry as a whole,“ says Avery. “It’s a real opportunity to get inspired by industry leaders and experts and network with peers.”

As a boutique investment firm CAIM, LLC works with independent financial advisors and high net-worth clients, who want to outsource their money management. In addition to more than 25 years of portfolio management experience, Catherine Avery brings to the table benefits not often found with a larger firm. These include a personalized focus, transparency, a clear understanding of client goals, honesty and integrity, accessibility and a low fee structure.

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