Santa Monica Productions Produces Documentary For BMW Motorrad’s R nineT Launch

Santa Monica Productions is delighted to announce the release of the SOULFUEL documentary in conjunction with BMW Motorrad’s launch of the R nineT to commemorate the company’s 90-year presence in the industry.

Online PR News – 06-November-2013 – Andalucia, Marbella – SOULFUEL: Bringing the R nineT to life
Marbella-based SANTA MONICA PRODUCTION was recently tasked as a service production company to help Good Guys Productions Berlin and BMW with documenting and bringing to life the classically-designed roadster bike’s customization options. The highly anticipated model, paying homage to the trendsetting 1923 BMW R32 with its flat twin boxer engine, was constructed to offer a wide range of customization and modification options to riders. Its architecture incorporates tubular steel space-frame made specifically to incorporate the boxer engine as a load-bearing element, augmented by an integrated steering head and rear swingarm mounting. The 18-liter tank, handlebar clamp and yokes, among others, are made using light-weight aluminum, which are hand brushed and hand coated for the attractive anodized finish. Using either factory made accessories or custom-built add-ons, the bike design facilitates the creation of unique, individualized bikes for the biking community.

The traditional façade, nonetheless, conceals some of the most advanced chassis and drive components in a modern motorcycle, and comfortably generating a horsepower output in excess of 81 kW (110 hp.) at 7,750 rpm and a maximum torque of 119 Nm (88 lbf-ft) at 6,000 rpm from a 1,170 cc engine. The bike comes with a removable pillion frame that could turn the two seater into a single seater, and vice versa.

To fully illustrate the amazing customization possibilities, BMW Motorrad brought in respected professional motorcycle customizers "SEVEN NAMES"

To capture the rugged essence of the R nineT and the adventurous spirit of these seven men, SANTA MONICA PRODUCTIONS organized for BMW and Good Guys Entertainment Berlin a road trip to the beautiful provinces of Granada and Almeria located in the southeast of Spain. BMW recruited well-known industry names, Uta Bodenstein and Maximilian Cress, to serve as the production’s Director and Director of Photography respectively.

Using their intimate knowledge of the local area and long experience, the firm’s two principals, Yiannie Lamb (partner) and Kirsten Fleig (producer), helped to put into moving picture a storyboard that emphasized an atmosphere of camaraderie between the seven aficionados interspaced between customizing the motorcycle and magnificently-shot riding sequences. SANTA MONICA PRODUCTIONS scouted in advanced for the perfect location and route for the documentary. The filming, which took place in September 2013, was conducted mainly inside a wonderfully - aged workshop and on long stretches of desolate-looking roads. The arid, subtropical summer climate of the surrounding areas served as an ideal backdrop for the video.

The finished documentary, filmed in high definition, manage to successfully capture the sense of freedom and adventure often felt by riders, while highlighting the varied, practical and stylish personalization options of the machines. The final campfire scene, in particular, resonated strongly with experienced weekend and enduro riders. The director even made an amusing cameo right at the end. The icing on the cake, however, was how incredibly handsome and robust the R nineT looked in almost every scene.

The video, which can be viewed on Youtube (, has garnered over 80,000 views within the first two days of release, making it one of Motorrad’s most viewed videos on Youtube, a testament to the emotional impact it has managed to create with the target demographic.

The Future of Commercial and Information Video Production, Spain
The medium of videos, either commercially or otherwise, is increasingly growing in importance for businesses and individuals alike. Whether as a sales and marketing tool or as a messaging device, high quality videos will enhance brand recognition and market visibility. The rising influence of social networking sites, like Facebook and Twitter, especially among the younger demographic, is also forcing companies to seek new messaging and advertising channels to complement existing strategies.

Santa Monica Productions, considered one of the most experienced service production companies in Spain , understands this new paradigm – as evident from its list of clienteles which include Nestle, Volkswagen, Nike, Bosch, Burberry, Olympus and Vodafone, Aston Martin, Danone etc.

Leveraging on its collective experience, state-of-the-art equipment, technical expertise, industry connections and professional approach, the firm is able to service high quality video production solutions at affordable rates without cutting any corners. From advertisements to internal policies to web videos, SANTA MONICA PRODUCTIONS provides firms with the service they need in Spain to deliver a more personalized and effective message. For foreign companies looking at creating their next shoot in Spain , SANTA MONICA PRODUCTIONS is able to offer trilingual solutions - in English, Spanish and German.

In addition, the company is also able to arrange film location in numerous major cities in the Iberian Peninsula, including, Almeria, Madrid, Barcelona, Salamanca, Seville, Valencia, Zaragoza, Murcia, Marbella and Malaga. In fact, SANTA MONICA PRODUCTION probably owns the most comprehensive locations database in Spain. With over 300 days of sunshine annually, along with a diverse range of geography and sceneries, Spain guarantees an unparalleled filming experience. To top it all off, the country can even offer snow-covered mountain tops and resorts if sandy beaches and lush greeneries do not fulfill your requirement.

About Santa Monica Productions
SANTA MONICA PRODUCTIONS is a full service video production company based in Marbella, Spain. Priding itself for its visionary and disciplined approach, SANTA MONICA PRODUCTIONS provides a full suite of services that covers every stage of production, including, but not limited to, logistics, equipment, casting, crew (bilingual), accommodation, insurance, scouting, permit, FX, catering, and of course, film and video production.

With over 13 years’ experience in the video production industry, SANTA MONICA PRODUCTIONS specializes in creating professional quality commercial videos, training videos, and corporate videos. Helmed by industry veterans Yiannie Lamb and Kirsten Fleig, the company also offers a huge online database consisting of over 450,000 films, video stills and photos.