WebsiteBiz Publishes Resource for Evaluating Remarketing Lists for Search Ads
Online PR News – 05-November-2013 – Charlotte, NC – CHARLOTTE – Digital marketing agency, WebsiteBiz (www.WebsiteBiz.com), has published a new resource for digital marketers engaged in paid search. Remarketing Lists for Search Ads (RLSA) is one of Google’s latest AdWords offering. In June 2013, Google released this highly anticipated advertising tactic. Utilizing RLSA, marketers have the ability to modify their ad messaging based on visitors’ past activity on their website. The new resource, “Boost Your Google AdWords Performance with Remarketing Lists for Search Ads (RLSA),” authored by Paid Search Manager, Jed Young, outlines the uses and benefits of RLSA and how this new tool enhances paid search performance.
“Google’s RLSA update gives marketers another lever to enhance customer experience while improving conversion path cycle and reducing conversion time,” says Eric Dudley, President of WebsiteBiz. “Young does a great job of explaining how marketers can use this tool to enhance performance and drive unmatched results.”
To download a copy of this white paper, click here.
WebsiteBiz is a results-driven digital marketing agency that translates clients’ objectives into successful online strategies that create engagement and drive ROI. The company delivers unmatched results through digital marketing services that include digital marketing strategy, paid search marketing, search engine optimization, display advertising, permission-based email marketing, social media marketing, mobile marketing, optimization and testing, and web analytics.
Founded in 1997, WebsiteBiz has made the Inc. 500|5000 list of the fastest-growing private companies for four consecutive years and was ranked #52 in the advertising and marketing category. WebsiteBiz was also named to the Charlotte Business Journal Fast 50, and is the only exclusive digital marketing agency ranked as one of that publication’s Top 25 Advertising and Marketing Agencies.
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