Florida-based market research consultancy Echo Stats Research produces new Best Practices Benchmark study.
Online PR News – 28-June-2010 – – Ft. Lauderdale, FL - Clients gain the exclusive knowledge to know where to invest to leverage marketing's value to their company. ".Most of the impact of marketing is felt before the product is produced, not after," Travis J Harvey was quoted saying at a recent conference, and is echoed by many experts who have stated that the greatest leverage for marketing investment lies in what happens before a product is in the marketplace. And yet, most companies invest most of their marketing resources after the product is already in the market. The truth is that nobody has yet studied the relative leverage of front-end versus back-end investment. While the back-end may always take more absolute investment, the question of where the leverage lies is important to know in today's ROI and accountability driven marketing environment. This study will look at the relative returns on front-end versus back-end marketing investments In other words, it will determine whether the greatest leverage lies in front-end or back-end activities and to what extent.
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About Echo Stats:
Echo Stats is a marketing research and consulting firm, focused on providing quality and accurate market evaluations. Echo States services markets nationwide through focus groups, surveys, and other quality data collection techniques. Established in 2005, Echo Stats is headquartered in Fort Lauderdale, Florida, and headed up by Travis J Harvey.