Two NeoCell Products Named Finalists in VIRGO’s Second Annual Editor’s Choice Awards
11/01/2013

NeoCell Beauty Bursts and Keratin Hair Volumizer vie for the top prize in the Nutricosmetic and Hair Care categories

Online PR News – 01-November-2013 – Irvine, Calif. – Two NeoCell products have been named finalists in VIRGO’s 2013 SupplySide Editor’s Choice Awards.

The awards recognize consumer packaged goods products for achievements in innovation and market significance in 15 categories. Only five products are named finalists in each category, and NeoCell products were named finalists in two of the categories.

NeoCell Beauty Bursts are a finalist in the nutricosmetic category. Beauty Bursts deliver beauty-building nutrients like Super Collagen™, hyaluronic acid and vitamin C - all in a delicious, convenient chew. Beauty Bursts, like all NeoCell nutricosmetics, are designed to nourish the body with healthy nutrients to enhance beauty from the inside out and fight the effects of aging.

NeoCell’s new Keratin Hair Volumizer is a finalist in the hair care category. This product combines the company’s bio-active Super Collagen™ with the world's first solubilized keratin, Cynatine® HNS, which binds to the hair shaft from the inside making it stronger and less prone to breakage. Keratin Hair Volumizer also helps enhance hair volume and increases shine - all in a convenient capsule form.

One winner in each category will be announced at SupplySide West 2013 during the SupplySide Editor’s Choice Awards Reception, set for November 13 in Las Vegas.

“We are very honored to have two of our products named as finalists in the SupplySide Editor’s Choice Awards,” said Jessica Mulligan, VP of Sales and Marketing for NeoCell. “The editors at VIRGO have their collective finger on the pulse of the consumer product industry and are as good as it gets when it comes to recognizing innovation and trends that are making a difference for both businesses and consumers.”

“Last year’s inaugural Editor’s Choice Awards program was a great success, highlighting the products that are coming to market, driven by the innovative ingredients highlighted at SupplySide,” said Heather Granato, vice president, content in VIRGO’s Health & Nutrition Network. “This year’s program expanded from 10 to 15 categories, and our editorial team was impressed by the range of products and out-of-the-box thinking that these companies are putting into product development to reach their target market.”

NeoCell has been known as “the original collagen people” for more than two decades. The company’s successful nutraceutical line includes Beauty Bursts, Super Collagen+C Tablets, Super Collagen Powder, Collagen+C Pomegranate Liquid, Fish Collagen with HA, Collagen Type II and Collagen Sport, as well as other products that enhance both health and beauty.

For more information on NeoCell, please visit neocell.com or call 1-800-346-2922.

Product samples available upon request

Media Contact:

Frank Wolff
407-339-0879 office
407-637-6000 cell
frank@wellonscommunications.com

About NeoCell:
NeoCell is the originator and industry authority on solutions that promote vital collagen health. We create products of the highest quality, integrity and efficacy based on the leading scientific body of knowledge and manufacturing processes. Healthy collagen is crucial to overall health. With every product we develop, we maintain that as our vision so that people at all stages of life can live with confidence and vitality. Headquartered in Southern California, NeoCell products are sold through distributors, wholesalers and direct response marketing. NeoCell products are available at Whole Foods Market, Sam's Clubs, GNC, Vitamin Shoppe and health and natural product retailers worldwide. For more information, please visit www.neocell.com

About VIRGO:
VIRGO is an information distribution company focused on the most innovative and complex business-to-business markets that fuel U.S. and world economies. Our mission is to help business professionals break through the hype, ambiguity and information deluge they experience, by offering trustworthy guidance on the decisions they need to make — be that early in their decision making process, whilst making a purchase decision, or following the decision when a product, service or ingredient is in use.

We do this in each of our networks by focusing on five key tenets that make their information journey fruitful: Content, Audience, Brands, User Experience and Performance Marketing.

With 19 brands including trade magazines and/or websites, trade shows and regional conferences, training and accreditation programs, and an expanding online platform, VIRGO leverages its events, publications, digital and other media to provide integrated solutions for professionals in industries including healthcare, natural products, telecommunications and self-storage.