Video is the Future Face of the Internet, Just Ask Google

According to Peter Crisafi, Vice President of dzine it, Inc., a New York area website development firm, says that Google’s planned investment in On2 Technologies, a company that specializes in the video compression software, evidence that video is the future of the Internet.

Online PR News – 12-August-2009 – New York, New York – When Google makes a move, people pay attention.

Google, Inc., one of the world’s largest providers of Internet search tools, e-mail, online mapping, office productivity, social networking, and video sharing, is said to be on the verge of inking a deal to purchase On2 Technologies, a provider of video compression software.

What does this mean to the small business owner who relies upon the Internet to boost their business?

According to Peter Crisafi, Vice President of dzine it, Inc., a website development firm located in Manhattan and specializing in the production and implementation of streaming video, it is evidence that the face of the Internet is changing dramatically.

“The Internet has become such a visual powerhouse in recent years,” says Crisafi. “Gone are the days when websites were text-heavy, replaced now by high quality audio, video and imagery.”

As the owner of YouTube, it is no surprise that Google would pair up with On2 Technologies, recognizing that the use of video is becoming increasingly popular and the deal is expected to improve video services offered to YouTube users.

“Google sees the power of video for the net and so do we,” says Crisafi. “At dzine it, we have long offered video capabilities to our clients and we have the ability to produce, edit, compress and embed both pre-recorded and live streaming video for the companies that we represent.”

As web design, website development and organic Search Engine Optimization (SEO) specialists, the dzine it team recognize that using quality content, clean efficient designs, effective marketing strategies, and cutting-edge features such as streaming video, makes a successful website development project, says Crisafi.

“Adding video capability to your website can help your business immensely,” says Crisafi. “Like television, it allows your potential customers to garner information about your product and service quickly and efficiently.”

In addition, Crisafi says that having video features on your site makes it more accessible to different types of users and, with major search engines recognizing the shift to video by offering video searches, replacing text with video doesn’t have to mean a loss in search engine ranking.

“Google recognizes that the future of the Internet is in online video,” says Crisafi, “you should too.”

Established in 2003, dzine it, inc. is a leader in professional web development, website programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, website design, graphic design, custom website software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

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